Sandler Training

2019 Costs & Fees

Liquid Capital Required:$68,000
Net Worth Required:$150,000
Total Investment:$82,150 - $98,750

Franchisor Details

Subsector:Management Training
Total Units:149
Franchising Since:1983
Franchise Gator Top 100 (2018)

Sandler Training Franchise Information:

#1 Rated Training Franchise by Entrepreneur Magazine nine times, including 2010.
The Wall Street Journal named Sandler one of the top 25 high performing franchises (2008).

Today's Leader in Innovative Sales and Sales Management Training

Who We Are

Sandler Training is the leading provider of a comprehensive set of sales, management, leadership, coaching and related training programs. The privately owned company was founded in 1967 by David H. Sandler and Edna C. Sandler. David was a visionary sales trainer, motivational speaker and author of "You Can't Teach a Kid To Ride a Bike at a Seminar." Sandler Training has grown exponentially over the past 40 years to become the training industry's most successful and widely used sales and management curriculum and development programs. Its key – and still unique - feature is its ongoing reinforcement of Sandler's core teachings. Through continued support and follow-up training sessions, Sandler Training transforms the sales culture of organizations, whether they are a Fortune 500 with two thousand salespeople around the globe, or a small business with just four sales reps.

What We Do

Sandler Training is based on reinforcement training. Changing people's attitudes and behaviors and their total mastery of a new selling methodology is not a "quick fix" solution that happens in a one-day seminar or an eight-week course. Producing lasting change in people only comes about through ongoing reinforcement: classroom-based training delivered every week.

Using its unequalled network of 235 Sandler Training Franchises in the U.S.A., Canada and 25 other countries, Sandler solutions range from a single-site company with a few sales professionals serving local clientele to a global enterprise with thousands of professionals serving different geographic and business vertical markets. Sandler's extensive curriculum covers sales, management and leadership training, executive coaching and other programs tailored to individual client needs.

For more than 40 years, Sandler Training has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level take charge of the selling process.

Sandler Training Offers Training for

  • Salespeople
  • Sales managers
  • Sales teams
  • Non-selling professionals
  • Front-line employees
  • Senior executives

And all Sandler Training programs apply today's most advanced adult learning methodologies.

Sandler Training began franchising its training program in 1983. Today, the franchise supports a growing network of more than 190 North American franchises, actively seeks overseas development partners.

Sandler Training Offers Franchisees and International Area Developers...

Excellent Service and Support

  • Initial training
  • National training conferences
  • Ongoing regional business development workshops
  • Unlimited coaching by telephone
  • Lead generation assistance
  • Effective advertising, marketing and public relations assistance

Protected Territories

In the U.S. and Canada, Sandler franchise territories are geographically defined and population-based. The franchisee's territory is the state in which the franchisee resides, and is limited to one franchisee for every 500,000 people in a state. Internationally, area franchise developers receive geographic exclusivity (on a national and/or regional basis).

Tap Into The $210 Billion Sales Training Market

The demand for quality sales training has rarely been greater than it is today. Large U.S. corporations currently spend $7.6 billion a year on improving the skills of their salespeople, making salespeople the third most highly trained group of employees after executives and managers. And the majority of these firms must look outside for at least some of their sales training needs.

Through Sandler Training, you can tap this vast market - and beyond.

Ask yourself if these characteristics fit you:

  • I love to train and help other people grow.
  • I have a passion for sales.
  • I no longer fit the "corporate" mold.
  • I am a good team player and also enjoy my independence.
  • I am trainable.
  • I am willing to follow a proven system.


Sandler Training is headed by David Mattson (CEO), Bruce Seidman (President), Margaret Stevens Jacks (Executive Vice President-Legal and Administration), Steve Howell (Vice President-Operations), Ron Taylor (Vice President-Franchise Development), Tony Gostomski (Vice President-Finance), Michael Norton (Executive Vice President-Global Accounts), Rachel Miller (Vice President–Communications and Publications), Shannon Haaf (General Counsel) and Jesse Jordan (Director–Information Technology).

An Attractive Business Model

For Sandler Training franchisees, start up costs are moderate by industry standards with an estimated total cost, in US dollars, of $82,150 to $98,750. Sandler Training International fees vary from country to country.

Please note this opportunity is not currently accepting U.S. inquiries from AZ, CO, CT, ID, IL, IN, KS, LA, ME, MA, MO, NJ, RI or international leads except from Canada. Interested parties should have at least $68,000 liquid capital to invest.

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Please Note:

Sandler Training is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Dakota, South Carolina, Pennsylvania, Oregon, Oklahoma, Ohio, New York, Nevada, New Mexico, New Hampshire, Nebraska, North Dakota, North Carolina, Montana, Mississippi, Minnesota, Michigan, Maryland, Kentucky, Iowa, Hawaii, Georgia, Florida, Delaware, Washington, D.C., California, Arkansas, Alabama, Alaska.

Sandler Training is also currently accepting inquiries from Canada.

Interested parties should have at least $50,000 in liquid capital to invest.

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