Smart Franchise Investing

Are you investigating to franchising and business ownership for the first time? With so much riding on you picking the “right” franchise, wouldn’t it make sense to have the help of a 30-year franchise industry veteran, professional franchise consultant and matchmaker? I DON’T sell franchises, I educate people on how to properly investigate and evaluate franchise options and serve my clients as a franchise matchmaker. My services are 100% FREE to you - no gimmicks! Learn more below...

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What Does a Smart Franchise Investing Franchise Cost?

To buy a franchise with Smart Franchise Investing, you'll need to have at least $50,000 in liquid capital. They also offer financing via 3rd party. *

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Financial requirements for this franchise:
Liquid Capital:$50,000
What does Liquid Capital mean?


Options available to Franchisees:
Financing:Via 3rd party
Training:Not Available

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Important Notice

I apologize if this page is a little confusing. My services are FREE, Smart Franchise Investing is NOT a franchise, and the $50,000 is the minimum liquid capital you'll need to have to work with me. The way the Franchise Gator website is structured (for franchises), I had to promote my FREE franchise consulting and matchmaking services within their page template.

Why Use a Franchise Consultant?

Most people new to franchising request information from all kinds of franchise concepts and find themselves inundated with calls and emails from franchise salespeople. It can be overwhelming and most the time it takes several calls to determine whether the franchise is right for you or not. By working with me, I help you conduct your franchise investigation the smartest way possible, avoiding the time wasted on the "wrong" franchises.

Reducing YOUR Risk & Saving YOU Time

They say that the best way to reduce risk is to “not make the wrong decision”. Let’s face it, it’s extremely difficult to make the right decision when you are doing something for the first time. Starting a business and buying a franchise are one of the biggest decisions one will make in their lives. And with so much riding on your business being a success, it just makes sense to have professional help. 

ETHICAL EXPERT ADVICE - Being a business owner most of my life, I take my role as a franchise consultant very seriously. I love what I do and the advice that I give comes from experience and a sound moral compass. My role is merely to educate you, guide you, and provide you with perspective.

FAST-TRACK YOUR FRANCHISE EDUCATION - I am all about helping my clients understand franchising and the franchise due diligence process. I educate my clients and provide a wealth of franchising resources. 

SAVING YOU TIME - My services are designed to save you the time wasted on investigating the wrong franchises. I also am happy to consult you throughout your due diligence process or on an as-needed basis.

Determining YOUR Franchise MATCH

I utilize a proven process in helping my clients learn about franchising and identify specific franchises that are most likely to be a great fit. My process is easy, educational, and often times inspirational. Here’s a brief overview of my steps...

STEP 1: GETTING TO KNOW YOU - The only way for me to be able to help you determine those franchises that are best suited to your situation and goals is to get to know you. As part of my process, you will be required to complete a simple online questionnaire and engage in an initial consultation call where I learn about you, help you develop your criteria and come to understand your preferences. 

STEP 2: RESEARCH - There are thousands of franchise options, and in this phase I take everything I learned about you and identify those options that may be best suited to you. This is a tedious process and as I narrow down my recommendations, I also check in with the various franchisors to determine if your local territory has been awarded or if it’s available.  

STEP 3: FRANCHISE OPTIONS REVIEW - Once I have completed my research, we schedule a call to review my “short list” of the best franchise options that I believe can help you achieve your lifestyle and financial goals. On that call, I provide you with detailed information about each franchise brand and answer any questions you may have.

STEP 4: FRANCHISOR INTRODUCTIONS - After reviewing franchise options, I am more than happy to connect you with those franchises you have interest in. With your consent, I reach out to the brands you have chosen to notify them of your interest. You will then be contacted by the franchisors and begin your conversations.


MY COMMISSION IS PAID BY THE FRANCHISOR - Just as in real estate, it’s the seller (franchisors) who pays a commission for finding a great franchise candidate. The buyer (you) pays nothing for my services. Commissions are fairly standard across the board, I’ll never bring you options based on commissions. I suggest franchises 100% based on what I have learned about you and what I believe to be the best fit possible.

I DON’T SELL FRANCHISES - I serve my clients as a trusted franchise educator, consultant, and matchmaker. I don’t sell franchises, I help you determine what franchises you should be investigating based on your situation, skills, market conditions, preferences, and lifestyle and financial goals.

NO PRESSURE - I respect my clients and work hard to earn their trust. I never pressure clients into making a decision. In fact, that’s one of the biggest reasons why clients like to work with me. Buying a franchise is a big decision and it’s 100% your decision, even if that means you decide against buying a franchise.

Real Franchise Expertise - Marty Greenbaum, CFE

FRANCHISE CONSULTANT & MATCHMAKER - Greenbaum has worked with hundreds of clients, helping them learn about franchising, identifying specific franchises that are most likely to be a great match, and supporting them through the franchise investigation and evaluation processes. He has detailed knowledge of hundreds of franchise brands and stays on top of industry trends.

FRANCHISE MARKETING AGENCY OWNER - Greenbaum operated a leading franchise marketing agency, helping over 120 franchise brands implement targeted campaigns, improve their brand positioning, strengthen their web presence, and realize system growth.

CERTIFIED FRANCHISE EXECUTIVE (CFE) - Greenbaum has earned the distinction of being a Certified Franchise Executive (CFE) by completing rigorous franchise educational programs in conjunction with the International Franchise Association (IFA). 

DEEP ROOTS IN FRANCHISING - Greenbaum started his career in franchising over 30 years ago in his family’s franchising business, opening hundreds of business and shipping centers, with a brand known today as PostNet International.

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Smart Franchise Investing is currently accepting inquiries from the following states:

Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $50,000 in liquid capital to invest.

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If you're still considering Smart Franchise Investing, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.