Smiling Moose Deli - Franchise

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History and Benefits of the Smiling Moose Deli:

Smiling Moose Deli proudly raised its antlers in 2003, with its first delicious deli in the Vail Valley of Colorado. From the very beginning our purpose has been to provide superior food and unprecedented customer service… with a side of fun. We strive to reflect our mountain heritage of, "work hard, play hard and don't take life to seriously". We want our delis to be a reflection of our fun and irreverent life style and we want our guests to feel right at home every day…and make your inner Moose happy.

With explosive growth, Smiling Moose Deli continues to proudly offer fresh, signature dishes for breakfast, lunch and dinner. Training and Support:

Smiling Moose Deli has a seasoned staff of Professionals, dedicated to the support of our Franchise Owners. Our staff includes: VP of Business Services, Director of Franchise Operations, Director of Development, Training Managers, Real Estate Consultants, Mapping Software, Professional Accounting Services, and more. All of these people and resources are available to you as you develop and open your deli. We are never more than a phone call away.

Food and Equipment Costs:

Our food and equipment prices are past along to our stores with no mark-up from the home office. As we grow we may be able to negotiate supplier rebates, due to our economy of scale. Any funds we receive will benefit the stores either in the form of a contribution to the brand development fund or a direct reduction in the cost of goods.
We want our franchisees to be strong successful business owners. To many times we have seen a lack of common goals between franchisors and franchisees. We believe that our goals should be the same.

Therefore our franchise stores and company stores pay the same price for all the goods and services. When the stores do well, we do well also. If they struggle, we feel it immediately. We believe it is an honest and forthright approach to franchising, which is missing in too many brands.

What is the typical size of a Smiling Moose Deli?

We look at sites between 1,400 and 2,500 sq ft depending on location and population.

What are the financial qualifications for me to buy a franchise?

Smiling Moose Deli's franchisees pay an initial franchise fee of $25,000. If you are considering a multi unit area developer ship the franchise fee would be $20,000 for each franchise agreement, half of which is paid at the time the area development agreement is signed.

Franchisees need a minimum of $100,000 in cash or cash equivalent and $250,000 in net worth. We are aware that many franchise brands require less liquidity, but we know through experience that a new franchisee will be better off with this amount. We do not want our owners to get into their first store and be unnecessarily cash-strapped. Multi unit area developers must have $100,000 in cash or cash equivalents for each store they plan to open in the first 2 years of the development agreement and $250,000 in net worth for each store they plan to open, over the course of the agreement.

Royalty fees are 6% of gross sales with a 2% brand advertising fee. Both fees are calculated after subtracting sales tax and discounts.

Proven Customer Service and Food:

Here is a sample of the awards we have won.

• 2004 Best Bagels in the Vail Valley
• 2004 Best Deli in the Vail Valley
• 2004 Best place for lunch under $7.00 in the Vail Valley
• 2004 Best new restaurant in the Vail Valley
• 2004 Best service with a smile in the Vail Valley
• 2004 Best deal in town in the Vail Valley
• 2005 Best Salads in the Vail Valley
• 2005 Best Deli in the Vail Valley
• 2007 Best Soup in the Vail Valley
• 2007 Best Sandwich in the Vail Valley

As you can see, we are quite popular with our guests and our products are very high quality.