Teakwood's Tavern and Grill is an Arizona based franchise with multiple locations in the greater Phoenix Metropolitan Area. Teakwood's began in 1998 and has grown into a regional chain, which frequently receives rave reviews.
Our concept of a neighborhood tavern with a fun and intriguing ambiance is only the beginning. Our food is what truly sets us apart. Our menu has been crafted to not only offer the expected tavern favorites, but also unique and exciting culinary dishes that truly blow our guests away! Our menu is simply amazing and we are proud to not only be a favorite local watering hole, but also a great family restaurant. In addition, one of the best aspects to the value proposition of our concept is our non-traditional store build-outs that allow us to take over existing spaces with substantially lower start up costs than typical free-standing or new build restaurants.
We have now decided to expand our business throughout the country through franchising. Franchising is a great way to be in business for yourself, but not by yourself. You are an independent business owner, but "affiliated" with us and other independent owners all under the same brand. Franchising works because it combines the skills of two parties, Teakwood's, the franchisor and you, the franchisee in a business operation that can be mutually profitable. Franchise systems typically work with the franchisor providing an established, proven concept, brand name, the knowledge and support from our experience in operating these units. In return, the franchisee provides the capital to open the new units, and well-motivated management of the day-to-day operation of getting customers, keeping customers, and growing the local business.
The first step in creating a successful restaurant is the identification of a site and construction of an appropriate facility. The Real Estate team we have selected to work with us has over 20 years of national commercial real estate experience with a primary focus in the restaurant industry and other single purpose tenants.
Teakwoods Tavern & Grill is very deliberate about choosing locations, not only to maximize volume potential, but also to serve as a realistic cross-section of site possibilities for future expansion. Teakwoods Tavern & Grill are strategically positioned in established as well as developing neighborhoods with the flexibility to take over existing locations, new construction, as well as in-line opportunities. Once a site is approved by Teakwoods Tavern & Grill, our real estate group will assist you with lease negotiations and signing. They have an established a nationwide network of local real estate professionals to assist in the site evaluation process. The Real Estate Group carefully evaluates an extensive array of data, covering critical points that include:
- Overall Market Development
- Traffic Patterns
- Restaurant Visibility
- Local Competition
- Building Size and Cost
As part of the Teakwoods Tavern & Grill program, we offer project management assistance of each of your franchise stores. That project assistance directs the development activities, including: tracking the progress of each phase, and provides a seamless flow from site selection through Grand Opening.
Teakwoods Tavern & Grills' theme and graphics are also a major part of the Company's success. Teakwoods Tavern & Grill has created a brightly lit, open and visually inviting environment. The overall ambiance is genuinely appealing to a broad cross-section of customers. Design and graphic elements have been developed to present a fun and casual family atmosphere that effectively unifies all elements of communication.
Once a potential site has been evaluated, our Project Manager consults with the franchisee through the entire site development and construction process. The manager offers assistance in selecting a contractor, negotiating pricing, monitoring the construction activities, and assuring that the high quality standards of Teakwoods Tavern & Grill are achieved.
The success of your Teakwoods Tavern & Grill system is based upon a uniform set of standards and systems to include quality of product offering and customer service being delivered at all levels of operations from each franchised location. Training is a high priority and we have made a large commitment of time and resources to develop a complete curriculum. Every new franchisee and store managers participate in our comprehensive Teakwoods Tavern & Grill Training Program. This full-scale educational experience encompasses classroom study and in-store training in an approved training restaurant. Each franchisee learns how a store is operated in accordance with corporate standards for cleanliness, performance, quality of food, service and operational efficiency.
This training program includes:
Marketing & Advertising
- A comprehensive training in one of our corporate stores, including educational materials
- Detailed Store Operations Manual
- Detailed Equipment Manual
- Pictorial Product Quality Guides
- Testing programs for both management and Hourly Trainees
- On-going training programs
- Confidential manuals for operations, training and recipes
Maintaining top-of-mind awareness is crucial to building sales. Marketing programs are designed to build loyalty at the neighborhood level by maximizing appeal to the local community through promotions, events and special features. A strategic synergy of mediums such as direct mail, print, cable advertising, and radio can be utilized as a means of creating awareness and stimulating visits.
These advertising vehicles, however, are only intended to precipitate trial. The ongoing quality of the Teakwoods Tavern & Grill' product and experience is truly the most powerful marketing tool. As Teakwoods Tavern & Grill grows into a regional franchise system, the Company will support franchisee marketing needs through a combination of marketing resources to include creative and media advertising.