Cereal Bowl, The - Franchise

The Cereal Bowl Franchise Information:
What exactly is The Cereal Bowl™ ?

The Cereal Bowl is a brand new concept in the field of quick service restaurants. We have developed a unique and creative twist on an old American staple. The Cereal Bowl has revolutionized what you might find in your cabinet or pantry for breakfast.

By creating a healthy (or not) and personal experience, customers can let their imagination take control and learn to think outside the box.

With so many franchise opportunities available, it can be like picking a box of cereal from your local supermarket shelf. Here are some ways the ingredients in our box of cereal have led to our success.

Ingredients

Selling products that have a proven track record. People simply love cereal. 90% of Americans eat cereal and it is the third most popular food product sold in the U.S.

• No Kitchen….. over 80% of our square footage can be profitable
• Familiar Product Offerings
• Ability to make sales from open to close
• Low direct competition
• Proprietary Recipes

With over 35 cold and hot cereal brands from Kelloggs®, General Mills®, Post® and Quaker® customers can easily recognize and relate with our offerings. Those looking to dress up their cereal can choose from over 40 toppings and 6 varieties of milk to add to their bowls. Our menu also features “Our Bowls™ ”, which are premixed creations developed by The Cereal Bowl team. “Beyond the Bowl™ ”, is our menu section created to thinking about cereal in entirely new ways. Not to be lost in this creative concept is our vast beverage selection which boasts a full espresso bar, tea selection and other assorted drinks.

The Cereal Bowl is more than just a place to eat, it’s a place to meet, work and relax. Because we believe this motto, our Cereal Bowl team has painstakingly designed the store to accomplish these goals for our guests. Couches, Wireless Internet, Plasma TV’s and crewmembers wearing pajamas provide a sense of a home away from home.

What’s in a Name?

The Cereal Bowl has become a nationally recognized brand being featured in such recent press as Time Magazine, Entrepreneur Magazine and a yearlong feature story in The Miami Herald. In July 2006, The Cereal Bowl was featured on CNN’s Anderson Cooper 360 “On the Rise” which features breakthrough companies throughout different industries. In addition to national media attention, The Cereal Bowl has received several awards in its first 12 months of operations including being named Miami New Times “Best Restaurant for Kids” as well as a Chamber of Commerce Diamond award finalist for outstanding business in the community.

What’s in the Bowl?

Unique Products
Cereal? Of course we have cereal. But that’s not all. We boast a full line of products and recipes that are unique to The Cereal Bowl. Cereal flavored frozen yogurt, Oatmeal smoothies, cereal baked goods and much more give guests a new and exciting twist on their favorite pastime.

Growing Market
Breakfast is one of the fastest growing sectors in the Quick Service Industry according to a recent Forbes, (January 2006) report.

Turnkey System
The Cereal Bowl franchise system has developed a comprehensive set of tools designed to help you get your new business off the ground. Everything from lease negotiations to your grand opening have been crafted to help franchisees move along with ease.

Site & Architectural Assistance
Like they say – location, location, location. We’ll be there to help select, negotiate and design your Cereal Bowl location!

Marketing Assistance
If you’re not heard, you’re not remembered. Our aggressive marketing and advertising programs support you, our franchisee, with a total package of communication and brand tools.

Franchisees will receive 5 days of training at The Cereal Bowl University™ and another 5 days of additional on-site training at their location prior to the Grand Opening. In addition to the extensive training, a complete operating manual and employee handbook will be provided to help continue your education in an on-going basis.