TruBlue House Care

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4 High-Demand Service Offerings

We have the business... if you have the desire to succeed!


TruBlue is the largest and fastest-growing national leader in total house care for busy families and seniors. We are trusted as the client's Total House Care Manager. We provide a unique, convenient, one-stop source for all their interior and exterior house care needs including maid services, handyman repairs, yardwork, even home accessibility needs and special projects. In addition, we serve condo associations, offices and strip centers.

We also help Realtors sell their listed homes faster and help buyers personalize their new homes.



A Massive, Profitable & Rapidly Growing Market

  • By 2030, the population aged 65 and older will be well over 72 million people... a huge house-care market to serve
  • We also serve busy families, property managers of apartment/condo complexes, real estate investors, Realtors, and on and on
  • Homeowners alone spend billions each year on the following services TruBlue provides:
      $126bn on handyman services
      $78bn on residential cleaning/maid services
      $62bn on lawn/yard care
      Billions more on senior mobility/accessibility: grab bars, ramps, easy-to-use faucets & door knobs, etc

A Recognized Industry Leader You Can Trust

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Our TruBlue network is rapidly growing and gaining industry recognition and accolades. We have been recognized by USA Today, Franchise Gator, World Franchising and more as a great solution to the growing need in the marketplace.

  • Bond's 4 hot new franchises for 2015
  • Franchise Gator's #8 fastest growing franchise
  • Franchise Gator's top 100 emerging brands
  • USA Today top 50 franchises for Veterans

Get Started Today

No experience necessary... we will teach you everything you need to know to successfully run and grow your company: marketing, quoting, staffing, managing, and even keeping records... it's a simple cash business. But you must bring your passion, work ethic and follow our proven marketing and operating systems.

TruBlue House Care is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Carolina, Pennsylvania, Oregon, Oklahoma, Ohio, New York, Nevada, New Mexico, New Jersey, New Hampshire, Nebraska, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, California, Arizona, Arkansas, Alabama, Alaska.

Interested parties should have at least $40,000 in liquid capital to invest.

Franchisee Interview: Brian Rowland, TruBlue House Care

TruBlue House Care offers everything from cleaning services and handyman repairs to yard work and special projects for busy homeowners and seniors.

TruBlue House Care franchise

We recently checked in with Brian Rowland, owner of a TruBlue House Care franchise in Virginia Beach, Va. to learn how he navigated the franchising process. Here's what he had to say:

When did you open for business?
May 2016

Were you ever a business owner prior to owning your franchise?
No, I was a submarine guy in the Navy.

What made you want to become a business owner?
I like the ability to control my own destiny.

Did you seek out a specific franchise or research several before making your decision?
I researched several online and through periodicals.

How did you find this particular opportunity and what compelled you to ultimately purchase it?
I found it through an online search using franchise search engines - franchises under X amount of dollars. I was waiting for something with a lower startup. Really what made my decision to purchase this is that I could work with my spouse and it was also something that I enjoy doing. I didn't mind turning what used to be a hobby into a profession. I also liked that I could go in there selling the services with a lot of conviction because I knew I could help the people. This franchise played best to my strengths.

Did you have prior experience working in the same industry?
I would say I had some experience - I've been working on my own house for years and years.

Did you speak with other current franchisees about their experiences before making your decision?
Yes. They were vital. The first conversation we had was with the owner of a neighboring franchise who was just 20 minutes away. That was a big part of it. They helped us analyze the market and helped tailor what we would pay for our franchise. We wanted to make sure that our expectations matched their experiences.

What was your experience like working with the franchisor during the decision making process?
I felt that they were very informative. Very open and honest. Where they had holes in the systems and things, they were at least honest about it. It made me more comfortable evaluating what the pitfalls and struggles would be - I didn't want just a sales pitch.

How would you rate the training and support offered by the franchisor?
I think it's still developing. What they have now is good. I think that there's definitely room to grow using technology.

Did you employ the services of an accountant and/or franchise attorney and if so, how important were they in the decision making process?
I did not get a franchise attorney. I have used an accountant and am still using one. They understand that franchise. I think that's critical unless you have a background in accounting.

I wish I would've used the franchisor's accountant. I used one who might have been a little bit cheaper, but in the long run in just caused a big headache.

What is the best part about being a franchise owner?
There are other people invested in my business, even though they're not working day to day in my business.

I use this analogy. A baseball player goes to pitch or goes to swing and gets into slump. The franchise thing - what I liked about is if you go into a slump you can go to your coach and they can advise you on what might be causing the slump. They have invested interest, but they're not telling you how to run business.

The handyman industry has no college, no industry, no specific way to do repairs. The cool thing about that is, with this franchise it leaves a lot of room for creativity to figure out how you want to do things with the safety net of the franchise.

What has been the most difficult aspect of owning a franchise?
Hiring employees. Good help is hard to find. It takes trial and error to find people's weaknesses.

What advice do you have for someone thinking about purchasing a franchise?
Make sure that they have the creative room that they need. Some people want a McDonald's, but there's no creative room in McDonald's - you have to make a Big Mac exactly how they want it. Make sure it fits with what you want.

What was the most important step during the exploration process in your opinion?
Spousal buy-in would be huge. If you're married you need to make sure your spouse has 100 percent buy-in, that if you don't have spousal support, you're going to fail.

Return on investment was a big one for me. A lot of time with lower-cost franchises, a lot of people don't have a ton of money to drop into investing. I wanted to make sure that if I was going to take the risk of incurring debt, that I was going to have a reasonable time making a return on the investment. I can't live off it yet, but I'm profitable.

Looking back, is there anything about the exploration process you wish you had done differently?
The exploration process was pretty good. All the information was available.

Is there anything else you would you like to tell us about your experience becoming a franchise owner?
Because of the field that I'm in, it's really good to have the credibility you gain by using the franchise versus being an independent business. There's a benefit and value that customers are interested in and it makes them more inclined to use you.

Are you ready to turn your skills into a business? Search Franchise Gator's comprehensive list of franchises for sale in every industry.

Need Assistance? 877-215-7821

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