USA Insulation - Industry Q & A

Industry Qa With Wes Sattler Director Of Franchise Sales For Usa Insulation

What makes your franchise/ business opportunity more attractive than your competitor’s?

USA doesn’t have any established, franchise competitors – mainly it is small, independent contractors without the support of a franchise brand.  USA stands out, from all of our competitors, for the following reasons:

  1. We manufacture our proprietary and trade secret foam, the highest grade insulating foam in the industry
  2. Our processes have been proven for over 30 years, whether sales, marketing, training, or operations
  3. We do not waiver from our core values:
    • We care
    • We get it done
    • We get it right
    • We do the right thing
    • We grow together

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s?

I can’t speak for a competitor, but all too often franchises accept anyone with money – which only leads to issues for everyone down the line.  At USA, we look for the right fit on a number of fronts.  Our ideal candidate fits our culture, has pride in their work, believes in our core values, has B2C sales experience, is humble, and wants to collaborate with other like minded owners.  

We’re looking for franchise owners who are outgoing and have sales & management experience in home services. A person who can lead a team and who has the motivation to excel in a customer-focused environment! USA owners drive results through following proven processes, maintaining unwavering ethics, and collaborating with fellow franchisees.  You must have a minimum of $60k in liquid capital, and be ready to make a full-time commitment.

What’s the strongest skill you require in a candidate?  

Hard working individual must have Sales and/or Marketing Acumen and proven to manage others. 

Describe the working environment of your franchisees. Is your environment typical of other companies in your industry?

Each of our owners works out of a commercial building between 1500 – 2000 sq ft.  This includes a warehouse for the vehicles and equipment, and a few offices for the staff

What advice would you give someone interested in buying a franchise in your industry?  

Find out what you are passionate about! We are in the people/comfort/service business. Are you passionate about helping home owners? Do you enjoy leading teams? Are you driven, and can you follow processes?

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?

Experience in our industry is not necessary.

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