Wetzel's Pretzels

What Does a Wetzel's Pretzels Franchise Cost?

Cash Required:$100,000
Net Worth Required:$200,000 - $400,000
Total Investment:$275,000 - $375,000

Franchisor Details

Total Units:304
Year Founded:1994
Home Office: Pasadena, CA
Entrepreneur Top 500 Franchise (Ranked #160)
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Wetzel’s Pretzels was founded in 1994 by two former Nestlé executives, Rick Wetzel and Bill Phelps. They concocted a pretzel mix like no other and worked it into a perfect hand-rolled, fresh baked, soft pretzel that will always be served hot and fresh. As the only founders in the snack food industry still operating their own business, they pride themselves on being innovators and industry leaders in the super-premium pretzel category.

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  • From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients. We’d never do it any other way.
  • Simple menu + simple food prep = easy operation! You can focus on growing your business.
  • You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!

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  • Established business model that has been tested over 20 years.
  • Entrepreneur Top 200 Franchise in 2015.
  • You have the opportunity to growth with Wetzel’s Pretzels. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.

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  • Location, location, location! Pretzels are the #1 mall snack and finding the right mall location is key. Our seasoned real estate team will work with you to identify real estate opportunities.
  • Field business managers are committed to providing personal support to help you perfect your product, your operation and your business
  • World class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L management.
  • We combine expertise with a personal touch. While we have 20 years of franchise experience and nearly 300 stores, we still keep a small company feel. We pride ourselves on the personal connections we make with our franchisees.

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  • Millions of customers each year are introduced to Wetzel’s Pretzels in iconic locations as: Disney World, Disneyland, Dodger’s Stadium and Universal Studio Hollywood.
  • We didn’t get into this business to be boring. That’s why all of our locations have the fun built in. Bold, bright colors. Imaginative products. Guests are even treated to the pretzel making magic as dough gets rolled, twisted and baked into all kinds of delicious right before their eyes.

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  • Join our team! Request an application and learn more about independently owning and operating Wetzel’s Pretzels.
  • We are growing all across the United States so contact us! International markets also available.
  • We are actively seeking multi-unit developers in the following areas: Texas, Ohio, Indiana, Florida, New York/New Jersey and Maryland/DC/Virginia.
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Wetzel's Pretzels website

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Please Note:

Wetzel's Pretzels is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Dakota, South Carolina, Rhode Island, Pennsylvania, Oregon, Oklahoma, Ohio, New York, New Mexico, New Jersey, New Hampshire, Nebraska, North Dakota, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Hawaii, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, Arkansas, Alabama, Alaska.

Interested parties should have at least $100,000 in liquid capital to invest.

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