Wetzel's Pretzels

FRESH, FAST AND FUN. That’s what today’s consumers crave. And that’s what Wetzel’s Pretzels serves up every day. We are an innovator and industry leader in super-premium, hand-rolled soft pretzels with nearly 300 high profile locations including Disneyland, Disney World and Universal Studios Hollywood.

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What Does a Wetzel's Pretzels Franchise Cost?

To buy a franchise with Wetzel's Pretzels, you'll need to have at least $100,000 in liquid capital and a net worth of $200,000 - $400,000. Franchisees can expect to make a total investment of $275,000 - $375,000. They also offer financing via 3rd party. *

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Financial requirements for this franchise:
Liquid Capital:$100,000
What does Liquid Capital mean?
Net Worth:$200,000 - $400,000
What is Net Worth?
Total Investment:$275,000 - $375,000
What does Total Investment mean?


Options available to Franchisees:
Financing:Via 3rd party

Franchisor Details

Facts about this Franchise:
Total Units:304
Home Office: Pasadena, CA
Year Founded:1994

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Wetzel’s Pretzels was founded in 1994 by two former Nestlé executives, Rick Wetzel and Bill Phelps. They concocted a pretzel mix like no other and worked it into a perfect hand-rolled, fresh baked, soft pretzel that will always be served hot and fresh. As the only founders in the snack food industry still operating their own business, they pride themselves on being innovators and industry leaders in the super-premium pretzel category.

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  • From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients. We’d never do it any other way.
  • Simple menu + simple food prep = easy operation! You can focus on growing your business.
  • You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!

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  • Established business model that has been tested over 20 years.
  • Entrepreneur Top 200 Franchise in 2015.
  • You have the opportunity to growth with Wetzel’s Pretzels. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.

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  • Location, location, location! Pretzels are the #1 mall snack and finding the right mall location is key. Our seasoned real estate team will work with you to identify real estate opportunities.
  • Field business managers are committed to providing personal support to help you perfect your product, your operation and your business
  • World class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L management.
  • We combine expertise with a personal touch. While we have 20 years of franchise experience and nearly 300 stores, we still keep a small company feel. We pride ourselves on the personal connections we make with our franchisees.

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  • Millions of customers each year are introduced to Wetzel’s Pretzels in iconic locations as: Disney World, Disneyland, Dodger’s Stadium and Universal Studio Hollywood.
  • We didn’t get into this business to be boring. That’s why all of our locations have the fun built in. Bold, bright colors. Imaginative products. Guests are even treated to the pretzel making magic as dough gets rolled, twisted and baked into all kinds of delicious right before their eyes.

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  • Join our team! Request an application and learn more about independently owning and operating Wetzel’s Pretzels.
  • We are growing all across the United States so contact us! International markets also available.
  • We are actively seeking multi-unit developers in the following areas: Texas, Ohio, Indiana, Florida, New York/New Jersey and Maryland/DC/Virginia.
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Wetzel's Pretzels is currently accepting inquiries from the following states:

Alabama, Alaska, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $100,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.