What's Up Dog

What's Up Dog! is a one of a kind franchise opportunity that provides a new hip spin on fast casual dining with one of America's all time favorite fast foods - Hot Dogs, Frankfurters and Gourmet Sausages. It's all about the branding and we have the perfect brand name store for you!

What Does a What's Up Dog Franchise Cost?

To buy a franchise with What's Up Dog, you'll need to have $60,000 - $75,000 in liquid capital. Franchisees can expect to make a total investment of $125,000 - $200,000. *


Financial requirements for this franchise:
Liquid Capital:$60,000 - $75,000
What does Liquid Capital mean?
Total Investment:$125,000 - $200,000
What does Total Investment mean?


Options available to Franchisees:

What's Up Dog Franchise Information:


It's all about the branding and we have the perfect brand name store for you! Everywhere you go, millions of Americans greet each other with one of the most widely used phrases around, "What's Up Dog!" Randy Jackson on American Idol can be counted on to greet all the contestants with a "What's Up Dog!".


Our vision became a reality when four long time friends, with a love for hot dogs, set out to open their very own gourmet grilled hot dog store in March of 2003, in a small concession trailer perfectly placed in one of San Francisco's historical gas station landmarks in the SOMA financial district and what better name to use than "What's Up Dog!"? The lines went down the block for months upon opening and people drove by screaming out of their windows "What's Up Dog!" and customers took pictures in from of the logo thinking it was the coolest concept they had ever seen. Hundreds of customers asked if we were franchised and how they could get one and it was only our first month opened.


  • What's Up Dog! has been in business for over 6 years in hot dog fast food industry.
  • Over 8 successful locations in the San Francisco Bay Area
  • We have perfected the recipe for success and our brand fits with every demographic profile; Men, Women; Families with Children, Children of All Ages, Students, Blue and White Collar Workers, and Senior citizens. Who doesn't enjoy a quality hot dog?


In our search to ensure that we offer only the best frankfurters and sausages, we visited hundreds of hot dog stores from LA to New York. After many months of research and added pounds, we came up with a menu that includes our signature "What's Up Dog!" (New York Style Frankfurter), as well as ten gourmet sausages from the finest sausage makers in the US.

That's not all! We also wanted to bring back some old carnival favorites like the corn dog (made to order), chili/cheese nachos or fries, French fries, and garlic fries (made from scratch with our very own receipe.) The Customer Favorites consistent of the Chicago Style, Chili Cheese Dog, Pastrami Dog, The Frank and Beans, The Four Cheese, The Southern and many more!

We pride ourselves on our fast and courteous service, so please join us at one of our San Francisco locations and feel free to shout out "What's Up Dog!" as you drive or walk by one of our stores.


As a What's Up Dog! franchisee, our Core System will provide you with a solid foundation on which you can build your business. It is the "blueprint" that will guide you in the planning and execution of your own What's Up Dog! restaurant.

What's Up Dog! franchisees will be trained in all of our operations and procedures. In addition to instruction in administrative, operational and sales/marketing areas, you will receive important hands-on experience including on-site training from an experienced trainer shortly before and immediately after your restaurant's opening.

Additional areas of support include:

  • Operational Support – includes training and support in crucial areas of your business
  • Site Selection – guidelines an optimum location from drive-thru to food court options
  • Marketing Support – at both the local and regional level

We are committed to providing support services that will help you develop and run an outstanding What's Up Dog! restaurant of your own. Our support system has been carefully crafted to help you follow our established methods of doing business.

WHAT'S UP DOG! is a one of a kind franchise opportunity in the fast casual restaurant category. An opportunity to provide a new hip spin on fast casual dining with one of America's all time favorite fast foods - Hot Dogs, Frankfurters and Gourmet Sausages made from the finest quality spices and meats with uncompromising service. All provided in a comfortable environment, with that friendly neighborhood feeling.

We have several different units selections to accommodate your investment level and what best fits the location you want to open a WHAT'S UP DOG! in. Our units come in a full brick and mortar stores, concession trailers, traditional hot dog carts and our newest mini-concession vehicle. We offer full training and support. Lets us find the best fit for you.

What makes the perfect WHAT'S UP DOG! Franchisee?

WHAT'S UP DOG Franchisees will have a strong desire to make customers happy, the capability to recruit, train, and motivate people, and the aptitude to manage finances. WHAT'S UP DOG Franchisee will have the willingness to personally devote time and effort to day to day operations with the overall objective being; to enjoy running your own business, being your own boss and making WHAT'S UP DOG! a continuing success.

Please note this opportunity is not offered in HI, IL, IN, MD, MN, ND, NY, RI, SD and WI. If interested in any of the above states please complete the form and we will update you as to the status of our registration in your state.


What's Up Dog is currently accepting inquiries from the following states:

Washington, Oregon, Nevada, California, Arizona

Interested parties should have at least $60,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.