Wild Bird Centers

Opportunity Cost

  • Liquid Capital Required: $100,000
  • Net Worth Required: $400,000
  • Total Investment: $125,000 - $175,000

About Wild Bird Centers

  • Industry: Pet-Related Products/Services
  • Subsector: Pet-Related Products/Services
  • SBA Approved: Yes
  • Total Units: 34
  • Year Founded: 1985
  • Started Franchising: 1987
  • Home Office: Glen Echo, Maryland

Birding is BIG Business

According to the latest U.S. Fish & Wildlife Service and National Survey of Fishing, Hunting and Wildlife-Associated Recreation:


A Small Business to Call Your Own

The American dream is alive and well at the Wild Bird Centers! Innovation is driven by small businesses and small businesses start with an entrepreneur. If you have the passion, the drive and the skills to run your own business, Wild Bird Centers will help you make your dream a reality.


The Wild Bird Center System

Great shopping experiences do not happen by accident. Behind the public face of the business we offer a system which brings multiple factors together seamlessly. For over 30 years, the Wild Bird Center system has provided expertise and experience in all critical areas of business operations so you can focus on the key to success – sales. Wild Bird Centers combines resources, research and experience to develop systems and evolve products and programs to consistently maintain your edge in the market.


The Leading Brand

The Wild Bird Center brand supports your business long after the sale is over. Our exclusive Wild Bird Center brand of bird seed, suet, feeders, nest boxes, seed cakes and hardware are designed by experts to ensure a better backyard bird feeding experience. The Wild Bird Center brand is a brand you can sell with confidence and trust. We guarantee it.


More Than A Store, A Community Resource

Wild Bird Center’s vision is to serve wild bird hobbyists with quality products and expert advice in an atmosphere where customers are treated with warmth and respect; a place where everybody knows your name. A Wild Bird Center is more than a store, it’s a community resource where knowledge and advice is exchanged for incredible customer loyalty. It’s a place where you can look forward to going to work every day.


Our Mission

All Wild Bird Center stores are dedicated to enhancing the wild bird feeding hobby in the backyards of our community. Whether a new customer to the hobby or a seasoned bird lover, we strive to give all patrons the exceptional customer experience Wild Bird Centers is known to provide. We promote and support the conservation of birds, one yard at a time, by replacing lost habitat and natural resources that support bird health and prosperity.


Great People, Great Culture

“I spent my early years in a corporate environment. To escape, I found birding to be a way to relax. So after raising my daughter and leaving the corporate world I wanted to do something I could enjoy. After researching other franchises I found that a Wild Bird Center store was the perfect fit for me. The staff has been there for me every step of the way to aid the success of my business. My passion for birding is now complete by helping others with their passion also. The saying “ If you build it they will come” has new meaning to me now.”
– Mable Slezia, Wild Bird Center of North Dallas (Dallas, TX)

“The Wild Bird Centers of America have put together an outstanding system for success. We enjoy sharing our knowledge of and passion for birding and our Wild Bird Center gives us the perfect vehicle to interact with the full spectrum of birders from Novice to Expert. The support we receive from the Home Office is consistently excellent.”
– George Mattingly, Wild Bird Center of Timonium (Timonium, MD)

“My husband, Rod and I were searching for something we could do together as we grew older. After working as a hair stylist for 34 years, I was confident in dealing with the public but I discovered that opening and operating a store requires a totally different skill set. Opening The Wild Bird Center of Lehigh Valley has allowed us to connect with our community, enjoy conversation with customers all while becoming more confident in our business decisions, thanks to the support of the main office staff!”
– Lisa and Rod Parker, Wild Bird Center of Lehigh Valley (Allentown, PA)


Our Tool Kit

Marketing: Quarterly, seasonal and customized marketing keep your store fresh, inspires customers to buy and fills every need to drive your business and bottom line

Loyalty Programs: Keep your customer coming back

“Turn Key” Operation: Everything you need to get started and support your long-term success

Location Assistance: Demographic information and market analysis help you find the right location

Store Design: Custom layouts and fixtures promote buying and enhance the customer experience

Training: Comprehensive training gets started on the right foot

Website: Customizable store website

Core Inventory: Products that fit your needs and keep your store at the top of the industry

Support: Home Office works daily to keep our store owners operating in the most efficient and effective manner possible


Ideal Candidate

Successful store owners combine business acumen and experience with their passion for the hobby and joy of sharing nature with people. Able to work within a system, we seek people who are enthusiastic, self-motivated and driven to succeed.

Interested in starting your future? Contact us today!

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Please Note:

Wild Bird Centers is currently accepting inquiries from the following states: West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Carolina, Rhode Island, Pennsylvania, Oregon, Oklahoma, Ohio, New York, New Mexico, New Jersey, New Hampshire, Nebraska, North Carolina, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, Arizona, Arkansas, Alabama.

Interested parties should have at least $100,000 in liquid capital to invest.

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