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Wild Bird Centers

Your Wild Bird Center is a wild bird feeding and nature specialty retail store where customers are excited to share in your success. Wild Bird Centers of America (WBCA) is a successful chain of stores offering a complete line of quality products designed to deliver the optimum backyard bird feeding experience. Our 28 years of experience give you a turn-key system designed to launch your business efficiently so you can quickly benefit from sales and building your business. The "WBCA System" provides expertise and experience in all critical areas of business operations while you focus on the key to success - sales. We are with you from the beginning and every day to make your business a success.

What Does a Wild Bird Centers Franchise Cost?

To buy a franchise with Wild Bird Centers, you'll need to have at least $40,000 in liquid capital and a minimum net worth of $400,000. Franchisees can expect to make a total investment of $125,000 - $175,000. They also offer financing via 3rd party as well as a discount for veterans (20% off License Fee). *


Financial requirements for this franchise:

Liquid Capital: $40,000
What does Liquid Capital mean?
Net Worth: $400,000
What does Net Worth mean?
Total Investment: $125,000 - $175,000
What does Total Investment mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: 20% off License Fee

Franchisor Details

Facts about this franchise:

Total Units: 34
Home Office: Glen Echo, Maryland
Year Founded: 1985
Franchising Since: 1987

Birding is BIG Business

According to the latest U.S. Fish & Wildlife Service and National Survey of Fishing, Hunting and Wildlife-Associated Recreation:

A Small Business to Call Your Own

The American dream is alive and well at the Wild Bird Centers! Innovation is driven by small businesses and small businesses start with an entrepreneur. If you have the passion, the drive and the skills to run your own business, Wild Bird Centers will help you make your dream a reality.

The Wild Bird Center System

Great shopping experiences do not happen by accident. Behind the public face of the business we offer a system which brings multiple factors together seamlessly. For over 30 years, the Wild Bird Center system has provided expertise and experience in all critical areas of business operations so you can focus on the key to success – sales. Wild Bird Centers combines resources, research and experience to develop systems and evolve products and programs to consistently maintain your edge in the market.

The Leading Brand

The Wild Bird Center brand supports your business long after the sale is over. Our exclusive Wild Bird Center brand of bird seed, suet, feeders, nest boxes, seed cakes and hardware are designed by experts to ensure a better backyard bird feeding experience. The Wild Bird Center brand is a brand you can sell with confidence and trust. We guarantee it.

More Than A Store, A Community Resource

Wild Bird Center’s vision is to serve wild bird hobbyists with quality products and expert advice in an atmosphere where customers are treated with warmth and respect; a place where everybody knows your name. A Wild Bird Center is more than a store, it’s a community resource where knowledge and advice is exchanged for incredible customer loyalty. It’s a place where you can look forward to going to work every day.

Our Mission

All Wild Bird Center stores are dedicated to enhancing the wild bird feeding hobby in the backyards of our community. Whether a new customer to the hobby or a seasoned bird lover, we strive to give all patrons the exceptional customer experience Wild Bird Centers is known to provide. We promote and support the conservation of birds, one yard at a time, by replacing lost habitat and natural resources that support bird health and prosperity.

Great People, Great Culture

“The Wild Bird Centers of America have put together an outstanding system for success. We enjoy sharing our knowledge of and passion for birding and our Wild Bird Center gives us the perfect vehicle to interact with the full spectrum of birders from Novice to Expert. The support we receive from the Home Office is consistently excellent.”
– George Mattingly, Wild Bird Center of Timonium (Timonium, MD)

Our Tool Kit

Marketing: Quarterly, seasonal and customized marketing keep your store fresh, inspires customers to buy and fills every need to drive your business and bottom line

Loyalty Programs: Keep your customer coming back

“Turn Key” Operation: Everything you need to get started and support your long-term success

Location Assistance: Demographic information and market analysis help you find the right location

Store Design: Custom layouts and fixtures promote buying and enhance the customer experience

Training: Comprehensive training gets started on the right foot

Website: Customizable store website

Core Inventory: Products that fit your needs and keep your store at the top of the industry

Support: Home Office works daily to keep our store owners operating in the most efficient and effective manner possible

Ideal Candidate

Successful store owners combine business acumen and experience with their passion for the hobby and joy of sharing nature with people. Able to work within a system, we seek people who are enthusiastic, self-motivated and driven to succeed.

Interested in starting your future? Contact us today!


Wild Bird Centers


Wild Bird Centers is currently accepting inquiries from the following states:

Colorado, Connecticut, Delaware, Georgia, Illinois, Kentucky, Massachusetts, Maryland, North Carolina, New Hampshire, New York, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia

Interested parties should have at least $40,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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