Is Google a Monopoly?
March 5th, 2013 at 11:06 AM, By Farrah Kennedy | Updated May 21, 2013
Or are they just out innovating other search engines?
It seems there is always news of antitrust claims surrounding Google. Over the past few years the company was investigated by the FTC and European Union, among other groups. With its status as one of the most dominant tech companies in the world, its unlikely monopoly concerns will ever go away. Although Google certainly has competition from smaller search engines like Blekko and DuckDuckGo, its only large competitor is Bing. Bing has actively campaigned against Google by promoting anti-Google advertising (their Scroogled campaign) and filing several anti-competitive lawsuits against the company.
The Google/Bing rivalry is nothing new; the two companies have competed even before Microsoft rebranded their web search as Bing in 2009. Given this history, we dug a little deeper into antitrust accusations to determine if Google is a monopoly or if theyre simply good at rolling out new features and keeping users engaged. Our research shows that Google is overwhelmingly the first to roll out new, innovative search features. It takes Bing (including its previous iterations MSN Search and Live Search), on average, 840 days to catch up to Google and implement the same features.
Its easy to understand why Google still has such a large market share. The company is clearly the first mover with new ideas and improvements to the overall search experience, but does that mean Google is a monopoly? See the results for yourself.
|Number of days it took bing to copy google's features
Search + social integration
Broad match modifier
Desktop paid search management tool