Our History:

The origins of Definitions 365, created by founder Kirk Simmons, stems from his 32 years in the fitness industry. From Definitions Personal Training [services] being introduced in 1994 to the opening of Definitions Mega Club at the premier location at LSU in 2006, Simmons has combined his passions, fitness experience, and researched-based knowledge into the Definitions 365 concept. Simmons has researched and designed his own brand of 24 hour clubs and is taking his concept nationwide to help you turn your financial dreams into reality.

Why Definitions 365

Definitions 365 has developed a state-of-the-art 24 hour fitness and personal training concept that is the only one of its kind in the U.S. and Canada. As a Definitions 365 owner, you will be able to expand your revenue in a recession-proof industry as well as add to your bottom line with your own personal training business. No training background necessary; you will learn tested and proven methods to run your business successfully.

To help his licensees achieve the maximum training and expertise needed to make a franchise succeed, Simmons has invested in his own multiple state-of-the-art training studios (including a private, 24-hour fitness center near the Country Club of Louisiana and also a mega-club located a mile from LSU's campus) and more importantly, he offers weekly coaching and consulting to his franchisees with his personally-tailored license package.

Our Turn-Key Program

Let us do the work for you! Consider the license fee essentially free when you include the savings we pass along to you on the following items:

1. Help finding the perfect location

2. Lease negotiation and build-out with landlord
3. Facilitating your gym with the best equipment
• Cardio equipment
• Weight Training equipment
• Security systems
• Computer software and billing systems
4. Weekly coaching/consultations with founder Kirk Simmons, sales consultant and personal trainer for over 30 years
5. Pre-established volume discounts for above items and more
6. Specific programs to keep overhead low and increase cash flow by 50% as compared to other corporate franchises
7. Ongoing monthly sales training for entire staff
8. Hands-on training on site

Join Our Team!

Definitions 365 challenges you to take control of your financial future now and inquire about this exciting opportunity. Definitions 365 guarantees a comprehensive, research-based customized business model for each individual owner specific to his/her demographic.