Since 1991, Crimson Cup has taught more than 150 independent coffeehouse owners across 28 states how to set up and operate a profitable coffee business. Our track record of success allows you to hit the ground running when you open your doors for business, so you can minimize mistakes and be profitable quickly.

You Get The Best Of Both Worlds

With Crimson Cup, you get all the benefits of a franchise without the franchise headaches and expenses. We are not a franchise. And that's a good thing. Instead of a cookie-cutter store design that you have to imitate, you'll get to create your own, unique coffeehouse name, look and personality to reflect your individuality. And you'll still get to capitalize on our 18 years of knowledge and experience in the coffeehouse business to teach you everything you need to know to be successful. Think of Crimson Cup as the "Intel" inside your business.

Some Of The Benefits Of Working With Crimson Cup:

• No franchise fees, royalties or hidden costs
• Discounts on wholesale product pricing
• Bundled package pricing saves you $ 9500.00
• Eight marketing and promotional kits a year, proven to increase sales and profitability
• On-site training and ongoing support eliminates your guesswork (pre-opening, grand opening and beyond)
• The best tasting coffee drinks in the industry – our products consistently win blind taste-tests against competitors
• Learn the business from industry experts who know what works
• Extensive menu including coffee/espresso drinks, smoothies, Frozen Hot Chocolate^TM, cold and hot teas
• One-stop shopping with our complete line of products makes your ordering and inventory easy
• Networking with 200+ independent owners for idea sharing
• …And more! Contact us for a detailed list of additional benefits included in our package.

Our Expertise

Greg Ubert, Founder and President of Crimson Cup, wrote the book on how to operate a successful coffeehouse called Seven Steps To Success. There is much more to having a successful coffee shop business than having awesome coffee and products. In the book, Greg documents his proven business philosophy and the critical principles for operating a profitable coffee shop business.

You'll receive on-site training from our CEO (Chief Espresso Officer) who has over 30 years' experience in the coffee business. Our Retail Development Manager, with 18 years' experience, will help you with site selection as well as designing the layout for your coffee bar to insure maximum efficiency and a smooth traffic flow. In addition, you'll receive the expertise of our Roast Master and his roasting team, our marketing department, and our customer service team.

What People Are Saying About Crimson Cup

"Crimson Cup adds expert advice, superior products, marketing support…just a vast knowledge of the coffee business. They are dedicated to the success of each independent coffee house and they prove that day in and day out!"
~ Jeni Zeni,
Owner of Edelweiss Coffee, Iron Mountain, MI

"The best advice I can give you to start off with is -- before you do anything else -- call Crimson Cup Coffee. They have a program that's far more intensive when it comes to the actual nuts and bolts of the coffee business than you'd get from [other coffee consultants]. You'll get nominal advice and fairly good training from [other consultants], but the folks at Crimson Cup stay with you to make sure you actually succeed."
~ John and Gayle,
Owners of Via Cappuccino, Rocky Mount, NC

"We entered The Crimson Cup 'community' in July, 2005, when we moved to our new location. Since that time, our daily coffee bar sales have increased $200 a day – That is an increase of $72,000 annually!"
~ Bob and Jan Morton,
Owners of Coffee Attic/Book Cellar, Iowa Falls, IA

"Since implementation of this [Crimson Cup] program, we've experienced more than $1,000 increase in weekly sales. Our customers really like The Crimson Cup concept, and we love the support. As a small business owner, you spend so much time behind the counter. We would never be able to hire someone to do the marketing that comes from Crimson Cup and still pay such a small fee."
~ Lorna and Nathan,
Owners of Uptown Coffeehouse, Howell, MI

"I was about to pay nearly $800 for a new grinder, but Crimson Cup's knowledge on grinders saved me $756.99!"
~ Lynne & Jayne,
Owners of Coffee Amici, Findlay, OH