How was your franchise/opportunity originally conceived and started?
We’ve been producing and selling the equipment that embosses military ID dog tags for a number of years and our primary customer was the military. Over the last few years, embossing military style ID dog tags has started to branch into the retail market - being used in museum's gift stores as a novelty item. We believe there is an opportunity to expand to the “open air” retail market, such as vendors who sell at festivals, air shows, craft fairs, car and/or motorcycle show/rallies, fund raising events, and flea markets. Everyone loves an ID dog tag!
What was your original vision for your company (division of company)? How has that changed over time?
Although metal tag embossers have been around for over 50 years, the primary vision was the military and industrial markets, but with the changes in industrial marking we began to look at other markets for the ID dog tags primarily, which was the gift and novelty markets.
What do you believe is the single most important factor when choosing a business opportunity?
Return on investment, profit margins.
Why should someone choose your franchise over other similar franchises?
Minimum investment, quick ROI.
What makes your industry attractive?
Easy to start, endless market opportunities.
On average, how long does it take to start a new franchise from the franchisees point of view?
It starts the day they receive the business opportunity product.