Social5 Development Group

Industry Q&A with Social5 Development Group President Chris Kenney

Provide an overview/ description of your industry. Include reasons why it’s a great industry to start a business in today. 

We provide “we do it all for you” social media and digital marketing services for companies in all industries focusing on the SMB target.

How has your industry changed in the last 10 years? 20 years? 

It has come from nothing to explosive.

What trends do you see in your industry over the next 5 years? Next 10 years? 

More involvement overall and new areas to be involved in.

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate? 

It is still a very dynamic industry.

Why do you think your company stands out in the industry? 

We are the only company with an affordable, wide & deep product suite.

What makes your franchise/ business opportunity more attractive than your competitor’s? 

Our major competitor is companies that no they should do social media but do not. We can do it all for them for far less that the cost of a head count.

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s? 

Sales and marketing background. Self motivated goal setter. (see below)

What’s the strongest skill you require in a candidate?  

Sales skills

Describe the working environment of your franchisees (indoors, home office, mobile, etc.). Is your environment typical of other companies in your industry? 

Work from any where. 

Why has you’re your company been successful? 

Terrific product set.

What advice would you give someone interested in buying a franchise in your industry?  

If you love talking to people, want to sell and let someone else do the rest of the work, want to be involved in the social media world then this is a great opportunity for you.

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? 

Not much is required, only an aptitude with a willingness to learn.

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