Sure Step

Our Business is Very Simple, Very Lucrative. Floors and bathtubs get very slippery and dangerous when wet. Our EXCLUSIVE Sure Step Non Slip eliminates slip and fall accidents. Our business is exploding! No Franchise Fees & 100% Royalty free...

What Does a Sure Step Opportunity Cost?

To buy an opportunity with Sure Step, you'll need to have at least liquid capital of $20,000- $40,000. Owners can expect to make a total investment of at least $24,750. They also offer a discount for veterans (10% off Franchise Fee). *


Financial requirements for this opportunity:

Liquid Capital: $20,000 - $40,000
What does Liquid Capital mean?
Total Investment: $24,750
What does Total Investment mean?


Options available to owners:

Training: Available
Veteran Discount: 10% off Franchise Fee
Distributor Website: Included
Misc. Options: 3 full days of on-site training and a full social media program included

Company Details

Facts about this opportunity:

Total Units: 350
Year Founded: 1991
Franchising Since: 2004
Misc. Details: A+ Better Business Rating since 2004

So Many Danger Zones…So Many Accidents…

On a rainy day, the entranceway of every store and office building becomes a danger zone - for customers and staff. Every marble floor that has just been mopped, every kitchen in every restaurant or school cafeteria; every bathtub in every hotel, every washroom floor with a few drops of water - all these places and more are legal battlefields.

Sure Step is the answer to wet dangerous floors that business owners are looking for. There is no better solution. Period.

Click to Visit the
Sure Step website


The answer is safer floors with Sure Step…
Sure Step is pleased to offer you the exciting and profitable Sure Step Distributorship Program. A Sure Step floor increases the coefficient of friction when a floor or surface gets wet. The result is that your foot will no longer slip out from under you. The higher coefficient of friction makes it dramatically more slip-resistant - and therefore, safer.

You will be convinced, guaranteed…
One of the greatest benefits of the Sure Step demonstration is that it sells the product every time. You will have 100% confidence in the performance and benefits of your product. Guaranteed!

More good news…

  • A clean process - Sure Step is not a film or a coating. Nor does it leave any chemicals, grit or residue on the surface of the floor or bathtub. Once treated, 100% of the solution is neutralized and then removed.
  • Floor and bathtub friendly - A Sure Step treatment will not cause chipping, peeling or discoloration. In fact, a Sure Step floor and bathtub will look brand new again.
  • Floor and bathtub guarantee - Every floor and bathtub treated with Sure Step is guaranteed to have an increased coefficient of friction for at least one to five years. And we back it up with a written guarantee.

Reason Why People Join The Sure Step Team...

"Prior to Sure Step, I served as a Director of Technology Support for the Eastern half of the US for over 22 years for a company that had over 35,000 employees in the US and over 100,000 worldwide. After 22 years with this company, it was time to look for my own business, and when I received an email on franchises, I opened the email, and my Sure Step journey began in November of 2020.
I looked at other franchises during my due diligence phase of evaluating Sure Step. All the other opportunities had many deterrents, such as initial purchase price, royalty fees, storefront requirements and far too many rules. It became evident very quickly that many decisions around franchises were made by corporate, thus leaving the franchise owner with very little empowerment. Because Sure Step is not a franchise, I had the empowerment to truly run my own business at a very reasonable investment, and so I purchased and became a Sure Step Distributor in January, 2021.

What piqued my interest around Sure Step? I was a slip and fall victim when I was 35 years old. I slipped off a wet top step at a subway station and suffered a glenoid fracture to my right shoulder. In layman’s terms, I broke my right shoulder socket in half. Needless to say, when I saw slip and fall prevention as a description of Sure Step, I was very interested. From there, I considered their client portfolio, product effectiveness, relationship with Dal-Tile, etc. in making my decision to move forward with the purchase of my Distributorship.

Since my training at the end of January, 2021, I have secured some of the best restaurants and hotels in my area as clients. The individual invoices have typically ranged from $1,000 to $25,000 and I saw a return on investment within three to four months of making the purchase. Most recently, I provided a prestigious restaurant client a $15,000 quote and am beginning the job in June, 2022. Sure Step corporate has also passed along several jobs as a result of the Dal-Tile relationship. It is fair to say that my business is very successful. I have joined many different organizations and participate regularly in their meetings as well as sponsor lunches and golf tournaments which allows me 5 minutes to demonstrate how Sure Step is the simple and cost effective solution to slippery wet floors and bathtubs.
In summary, I am extremely happy with the decision to purchase my Sure Step Non-Slip Distributorship and have never looked back. And the Sure Step corporate team has supported me every safe step of the way!"

- Kevin L Kelley
Sure Step Distributor – Your Solution to Slippery When Wet
Owner - KL Kelley Enterprises LLC

"I happened upon Sure Step and at first passed it by because it seemed to be one of those “too good to be true” opportunities. I am so glad I decided to investigate further and to become a Sure Step Distributor. It has been one of the best decisions I have ever made and I have not had even one moment of regret since making it. This business meets all three of my criteria with flying colors.
One of the things I love about this business is that there is no “hard selling” going on. This is a service people genuinely need. Not only that, if you can get five minutes of a person’s time to do the demonstration, the product really does sell itself. I never get tired of seeing the expressions on people’s faces when they see what the Non-slip treatment can do for them.
By the time my training experience was complete, I had already presented two quotes for jobs. BOTH of those jobs closed within in a week after my training was finished for over $14,000 in sales. Two weeks after that, we presented a quote for a $19,000 job and we are just waiting on a signature so we can move forward there."

- Joe McBee
Sure Step Distributor

Unlimited Market Potential and Revenue…

The potential market for slip and fall protection is endless. Every floor and bathtub represents another customer. Just a couple of blocks in a typical North American city can represent thousands of square feet of potential sales.

Our distributors have made sales to almost every type of business on this list:

  • Airport Terminals
  • Apartment Blocks
  • Banks
  • Bus Terminals
  • Car Dealerships
  • Casinos
  • Condominiums
  • Convention Centers
  • Factories
  • Fitness Clubs
  • Government Buildings
  • Hospitals
  • Hotels/Motels
  • Military Bases
  • Museums
  • Nursing Homes
  • Office Buildings
  • Post Offices
  • Recreational Centers
  • Residential Homes
  • Restaurants
  • Schools/Universities
  • Shopping Malls
  • Supermarkets
  • Swimming Pools

NASCAR And Sure Step…

NASCAR is the most attended sporting event in the country and the live TV viewership is among the top as well. Auto racing provides Sure Step with a great form of national advertising for its brand, product, and distributors. NASCAR is huge, the top when it comes to Motorsports and the #1 non-slip company in the world is proud to be partnered with them. We believe this partnership allows Sure Step distributors to receive the greatest benefit. With an incredible product and virtually no competition, the time is now to join our Sure Step family.

Sure Step Protects Your Territory…

We limit the number of distributorships we sell in any area. And we give it to you in writing. In a medium-sized city - you could be the only Sure Step distributor.


Sure Step

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Sure Step is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming and Canada

Interested parties should have at least $20,000 in liquid capital to invest.

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