Press Release

Revolutionary Strength Training Brand Continues to Scope Out Franchise Locations in the Chicagoland Area

MINNEAPOLIS – As the consumer demand for quality boutique fitness continues to rise, Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, is targeting Illinois for growth as it continues its expansion across the Midwest and beyond. The beloved strength training brand is looking to capitalize on their success within their home region by securing multi-unit franchisees within Chicagoland communities. Through market research, Discover Strength estimates the state can support up to 10 new locations.

“The Chicagoland area has been at the top of our list for expansion for a while now,” said Luke Carlson, CEO of Discover Strength. “The city of Chicago and its surrounding area is a hub for innovation. Discover Strength would do fantastic in this market because it has been very receptive to new business concepts, is a young and thriving city, and is close to our headquarters where the brand has undeniable name recognition.”

Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and what the typical consumer practices in the gym. From this research, the brand found an immense disconnect. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customized strength workouts are programmed twice per week and are supervised by exercise physiologists who have 4-year degrees in exercise science, hold multiple certifications, and read exercise research each week to ensure they are staying up to date with the latest research on exercise.

“The demand for Discover Strength is evident through the expansion our brand has been experiencing in recent months,” said Luke Carlson, CEO of Discover Strength. “Cook County is the second largest county in the nation and we feel that now is the right time to expand into the area.”

According to the International Journal of Exercise Science, strength training has been linked to multiple positive health benefits including; an increase in lean body mass, an increase in metabolic rate, an increase in bone density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $322,000-$502,000.

To learn more about Discover Strength’s franchise opportunity, please visit: https://discoverstrengthfranchise.com/.

About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 15 locations (11 in Minnesota, one Scottsdale location, and three locations awarded in Salt Lake Valley) with more on the way. Learn more at discoverstrengthfranchise.com.