Franchise Qa With John Bellave Ceo Of Idealfurniture
How was your franchise/opportunity originally conceived and started?
Founder, Larry Kozin field tested the business model out of 300 sq ft in Las Vegas for 5 years. Working part time by appointment while utilizing a network of friends and family to drum up business sparked the notion that we could duplicate this low startup cost, low overhead business across the US.
What do you believe is the single most important factor when choosing a franchise?
Solid company with a proven track record
Why should someone choose your franchise over other similar franchises?
We provide a full turn key business from site selection, lease negotiation, marketing system, relationships with manufactures, building a team of sales people, collateral material, website, business cards, fast start and ongoing training, 24/7 support, and even receipt books.
What makes your industry attractive?
Growth potential and increasing demand
What types of qualities do you look for in potential franchisees?
Someone who can follow a proven plan with good work ethics.
What do your franchise fees and royalties cover?
License fee includes an exclusive protected territory and a turn key business from site selection, lease negotiation, marketing system, relationships with manufactures, building a team of sales people, collateral material, website, business cards, fast start and ongoing training, 24/7 support, and even receipt books.
No Royalties…owners keep 100% of the profits.
How do territories work for your franchisees?
We will not put another Distribution Center in that territory. There’s no territory for selling product.
Why has your franchise model been successful?
Low start up cost, low overhead and high profit system of selling mattresses and furniture for less than the traditional brick n mortar corporate stores and chains.
Where do you see your franchise in 5 years and 10 years?
A public company trading on the NASDAQ.
What is your favorite advice for new franchisees to help them succeed?
What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?
Start part time, keep your day time job until the business income replaces your job income.
Can you explain your financial assistance?
Third party company that helps obtain unsecured lines of credit based on a credit profile.
On average, how long does it take to start a new franchise from the franchisees point of view?
Full turn key business with location and inventory within 30 – 45 days.