Industry Q&A with John Bellave, CEO of iDealFurniture

Provide an overview/ description of your industry.

The Furniture & Mattress Industry is over $1 Trillion Annually.

How has your industry changed in the last 10 years?  20 years? 

Technology has evolved.

What trends do you see in your industry over the next 5 years?  Next 10 years? 

90% of all new purchases are currently made at Retail Stores and dropping quickly.

Technology & Logistics have finally evolved to a point that will make Retail Furniture Stores go the way of the Movie Rental Stores

Combining Technology with Home Based Brokers and Local Distribution Centers can QUICKLY capture a major chunk of the market

Why do you think your company stands out in the industry? 

Great reputation and track record. 

What makes your franchise/ business opportunity more attractive than your competitor’s? 

We are long term partners in profit.

What’s the strongest skill you require in a candidate?   

Relationship building.

Describe the working environment of your franchisees. Is your environment typical of other companies in your industry? 

Warehouse, flex space or store front.

Why has your company been successful? 

Making getting in the mattress and furniture business affordable. 

What advice would you give someone interested in buying a franchise in your industry?  

Check out the company and speak with people the company put in business. 

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? 


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