Age Performance

We offer a full service workout circuit and personal training for older adults, typically 55+. If you want to get your piece of the aging baby boomers this is your chance!

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What Does an Age Performance Franchise Cost?

To buy a franchise with Age Performance, you'll need to have at least $70,000 in liquid capital. Franchisees can expect to make a total investment of $150,450 - $290,200. They also offer financing via 3rd party. *

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Financial requirements for this franchise:
Liquid Capital:$70,000
What does Liquid Capital mean?
Total Investment:$150,450 - $290,200
What does Total Investment mean?


Options available to Franchisees:
Financing:Via 3rd party

Franchisor Details

Facts about this Franchise:
Total Units:1
Home Office: Salt Lake City, UT
Year Founded:2014

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Why Own An Age Performance Franchise?

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As a franchise owner, you will be catering directly to the third largest economy in the world, “The Longevity Economy!” Age Performance was the first exclusive training facility for older adults serving thousands of clients since 1995. Our clientele are adults over 50. We have positioned ourselves as an industry leader and continue to get national and international recognition.

Our philosophy is simple, we significantly improve the quality of life for older adults.

We will share our business model and will help you learn what it takes to be successful. We have a proven track record and we want to see you flourish with our support and your passion for owning your own business. Let’s get started!

How did we get started?

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Paul Holbrook has a Masters degree in Gerontology from the Fischer Institute for Wellness at Ball State University. He worked as an intern at the Human Nutrition Research Center on Aging at Tufts University under the direction of Dr. Maria Fiatarone and Dr. Miriam Nelson. In addition, Paul studied the social and psychological aspects on aging in relation to health. He was involved in increasing muscle strength and mass through resistance training in older adults at the Hebrew Rehabilitation Center for the Aged, in Boston, MA.

Paul is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association and has worked as a personal trainer for over 20 years with over 40,000 personal training hours. He is also certified in the Functional Movement Screen. Paul is on the advisory board for the Functional Aging Institute. He has been a Zen practitioner for 20 years and is currently working toward his Big Mind Zen certification from Zen Master Genpo Roshi.

In 2005, Paul founded Age Performance which is a human performance training center for adults 50 plus where he develops comprehensive strength training programs to improve their physical function and human performance. Age Performance was awarded best workout facility for older adults by City Weekly, Salt Lake City in 2005. Paul gives frequent seminars and workshops on older adult physical performance at fitness centers and senior housing developments. He currently competes in Master Track and Field meets participating sprints. He won three gold medals and one silver medal at the Intermountain Masters Track and Field meet in Colorado in 2008. He currently medals in the Huntsman World Senior Games in the 50m, 100m, 200m and 400m events. Paul is married with two children.

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What Support is Offered?

When you join the Age Performance team as a franchise owner, you can expect support in a number of different areas:

  • Operational Support
  • Marketing Support
  • Purchasing Support
  • Ongoing Research and Development
  • Overall Program Oversight
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What are the Territories and Fees?

When you join Age Performance, you have the choice of a new start-up business or you can convert your current company to be under the Age Performance umbrella.

You will be given an exclusive territory of approximately a 5 mile radius and a population of 100,000.

Age Performance is looking to expand to new areas soon!

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What Qualifications are Recommended?

Types of qualifications recommended for potential franchise owners:

  • Strong Sales and Customer Service Abilities
  • Good with Timing and Schedule Management
  • High Personal Standards
  • Able to Meet Initial Investment Requirements
  • Strong Integrity in the Business and in Front of Customers
  • A Willingness and Commitment to Service and Working for the Customer

Targeted experiences for potential franchise owners include:

  • Strong Sales and Marketing Background
  • Business Owner and/or Managerial Experience
  • Husband and Wife entrepreneurial team who want to start a business

What Are The Next Steps?

Strength to change the way we age…

We are Here to Help!

Join Age Performance with a Business Model that
Has Proven Profitability and ENORMOUS Value to Your Customers.


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Age Performance is currently accepting inquiries from the following states:

Wyoming, West Virginia, Vermont, Utah, Texas, Tennessee, South Carolina, Pennsylvania, Oklahoma, Ohio, Nevada, New Mexico, New Jersey, New Hampshire, Nebraska, North Carolina, Montana, Mississippi, Missouri, Maine, Massachusetts, Louisiana, Kentucky, Kansas, Idaho, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, Arizona, Arkansas, Alabama, Alaska

Interested parties should have at least $70,000 in liquid capital to invest.

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If you're still considering Age Performance, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.