America's Swimming Pool Co. - Franchise Q & A

Qa With Americas Swimming Pool Company Vp Of Sales Development Jef Flournoy

How was your franchise/opportunity originally conceived and started? 

Started by our CEO Stewart Vernon in 2001 because of the fragmented pool industry and most consumers were unhappy with their current service.

What was your original vision for your company? How has that changed over time? 

The vision has always been to provide swimming pool solutions at an economical price.

What do you believe is the single most important factor when choosing a franchise? 


Why should someone choose your franchise over other similar franchises? 

Time tested methods and results.

What makes your industry attractive? 

The swimming pool industry is a 15 billion dollar a year business

What types of qualities do you look for in potential franchisees? 

Great work ethic, outgoing, confident, able to listen.

How do territories work for your franchisees?

They are determined by pool counts in zip codes.

Why has your franchise model been successful? 

Great training, exceptional people, incredible vision for the future, and innovative.

Where do you see your franchise in 5 years and 10 years?

Over 200 locations throughout the country.

What is your favorite advice for new franchisees to help them succeed?

Have enough capital, work hard, and follow the proven system.

What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise? 

Talk to other franchisees that have already made the “leap”.

Can you explain your financial assistance (if applicable)? 

It’s with a 3rd party.

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