America's Swimming Pool Co. - Franchise

America's Swimming Pool Company (ASP) is the nation’s best swimming pool cleaning, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!

What Does an America's Swimming Pool Co. Franchise Cost?

To buy a franchise with America's Swimming Pool Co., you'll need to have at least liquid capital of $50,000. Franchisees can expect to make a total investment of $84,395 - $207,368. America's Swimming Pool Co. charges a franchise fee of $40,000. They also offer financing via 3rd party as well as a discount for veterans (Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee). *


Financial requirements for this franchise:

Liquid Capital: $50,000
What does Liquid Capital mean?
Franchise Fee: $40,000
What does Franchise Fee mean?
Total Investment: $84,395 - $207,368
What does Total Investment mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee

Franchisor Details

Facts about this franchise:

Total Units: 345
Home Office: Macon, GA
Year Founded: 2001
Franchising Since: 2005


Owning an America’s Swimming Pool Company franchise means owning a low-cost, high-growth business with excellent financials and top of the line support. 

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network. 

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!



  • Ranked #6 On Military Times’ Franchise Rankings

  • Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category

  • Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500

  • Awarded “Best in Category” of ALL services 2022 - Entrepreneur Franchise 500

  • Ranked #197 in 2023 Entrepreneur Franchise 500

  • Named Best Swimming Pool Maintenance Franchise to Open 2019

  • Top Low-Cost Franchises 2019 - Franchise Business Review

Fast Financials
  • The top 25% of our territories generated over $1.89M in average gross revenue in 2022.  
  • The top 50% of our territories generated over $1.36M in average gross revenue in 2022.  
  • The best-performing single territory had a net profit of $671,533 in 2022. 

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You

  • Low Initial Investment & Start Up Costs: You can get started for just between $85,455 – $206,018. This includes all fees and initial expenses. Financing, discounts, and funding available.

  • Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.

  • Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.

  • A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.

  • Done For You Marketing Strategies: We provide a full marketing plan to ensure franchise owner success.  We also provide all available potential customer data for your territory.

  • A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll gain more sales than the competition thanks to our nationwide branding and name recognition. 



  • Established Franchise Model

  • New Owner Training and Support

  • Local Marketing Support

  • Expert Business Coaches on Staff

  • Largest Peer Support Network Available

  • Full CRM For Tracking Sales, Customers, and Appointments


✔️ Training & Support

✔️ Financing Available

✔️ Multi-Units Available

✔️ SBA Approved

✔️ Veterans Welcome

✔️ Green Franchise



An America’s Swimming Pool Company Is Right For You If…

  • You want a high ROI business with excellent profit margins and growth potential.

  • You want to be a full-time owner, part time owner, or a semi-absentee owner!

  • You have a strong work ethic and are determined to achieve success in business.

  • You are looking for a challenge with lower risk and amazing rewards.

  • You are seeking a career transition and a positive lifestyle change.



ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation. 

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training. 

Our proven model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.


  • $5,000 discounted franchise fee for all law enforcement officer, firefighter, doctor, nurse or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"


America's Swimming Pool Co.

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America's Swimming Pool Co. has received the following awards and acknowledgements:

- Multiple Award Winning Pool Service Company As Voted By Industry Experts
- Entrepreneur Franchise 500 – Ranked #197 in 2023
- Entrepreneur Franchise 500 – Awarded “Best of the Best” 2022
- Entrepreneur Franchise 500 - Awarded “Best in Category” of ALL services 2022
- Named Best Swimming Pool Maintenance Franchise to Open 2019
- Franchise Business Review - Top Low-Cost Franchises 2019


America's Swimming Pool Co. is currently accepting inquiries from the following states:

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