America's Swimming Pool Co. - Franchise
America's Swimming Pool Company (ASP) is the nation’s leading swimming pool cleaning, installation, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!
Requirements
Financial requirements for this franchise:
| Liquid Capital: | $50,000 What does Liquid Capital mean? |
|---|---|
| Net Worth: | $250,000 What does Net Worth mean? |
| Franchise Fee: | $40,000 What does Franchise Fee mean? |
| Total Investment: | $84,395 - $210,121 What does Total Investment mean? |
| Royalty Fee: | 5% - 7% |
Options
Options available to franchisees:
| Financing: | Via 3rd party |
|---|---|
| Training: | Available |
| Veteran Discount: | Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee |
Franchisor Details
Facts about this franchise:
| Total Units: | 395 |
|---|---|
| Home Office: | Macon, GA |
| Year Founded: | 2001 |
| Franchising Since: | 2005 |
What Does an America's Swimming Pool Co. Franchise Cost?
Interested parties should have at least $50,000 in liquid capital to invest and a minimum net worth of $250,000. Franchisees can expect to make a total investment of $84,395 - $210,121. America's Swimming Pool Co. charges a franchise fee of $40,000. They also offer financing via 3rd party as well as a discount for veterans (Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee). *
About America’s Swimming Pool Company
Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).
Start Your Business with Confidence by Joining ASP
Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.
You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!
Why ASP?
A Growing Industry with Massive Opportunity
There is a strong demand for pool services with half of the market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.
Ongoing Training & Support
ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!
Done For You Marketing Strategies
ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.
A Trusted Brand Since 2002
As an ASP franchise owner, you’ll benefit from nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!
Opportunities to Scale
An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.
Special Offers
- $5,000 discounted franchise fee for all law enforcement officers, firefighters, doctors, nurses, or EMT-owned businesses. ("Local Hero / First Responder's Discount")
- Active duty and veteran USA or Canada armed forces personnel receive a 30% discounted Franchise Fee and Additional Population Fee. ("Active Duty & Veterans Discount")
Ideal Candidate
- Strong work ethic and determination
- Seeking an opportunity to start your own business
- Great communication and customer service skills
- Ready to start a new career in an industry filled with opportunity
- Looking for lifestyle and schedule flexibility as an entrepreneur
Training & Marketing Support
All new owners attend Pool School at ASP’s state-of-the-art training campus in Macon, GA. This is a detailed 11-day training course that prepares you for franchise ownership.
Ongoing business and industry support is provided to all franchisees throughout their journey, so you’ll never have to face hurdles alone.
ASP has franchise locations across the United States, so you’ll benefit from the connection to a large and supportive peer network.
Marketing tools and support are also available for all ASP franchise owners, including in-house marketing support, 10-week marketing action plan, ASP signage and materials, ongoing digital training, localized website, strong online presence, and more.
An Award-Winning Franchise – ASP
- Ranked #6 on Military Times’ Franchise Rankings
- Ranked #8 on Forbes’ Best Franchises to Buy in the Low Investment Category
- Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
- Ranked #171 in 2024 Entrepreneur Franchise 500
- Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500
- Named Best Swimming Pool Maintenance Franchise to Open 2019
- Top Low-Cost Franchises 2019 - Franchise Business Review
Video
Awards
America's Swimming Pool Co. has received the following awards and acknowledgements:
- Multiple Award Winning Pool Service Company As Voted By Industry Experts
- Entrepreneur Franchise 500 – Ranked #197 in 2023
- Entrepreneur Franchise 500 – Awarded “Best of the Best” 2022
- Entrepreneur Franchise 500 - Awarded “Best in Category” of ALL services 2022
- Named Best Swimming Pool Maintenance Franchise to Open 2019
- Franchise Business Review - Top Low-Cost Franchises 2019
Availability
America's Swimming Pool Co. is currently accepting inquiries from the following states:
Arkansas, Arizona, Colorado, District Of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Maine, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah
Interested parties should have at least $50,000 in liquid capital to invest.
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