Beheld Beauty Collective - Franchise
Beheld Beauty Collective was founded in Lexington, Kentucky, in April 2017 by Maddie Wofford — a master stylist who built her brand one bride at a time. What began with a handful of wedding bookings grew quickly through referrals and word-of-mouth into a thriving operation. Today, Beheld serves over 300 weddings per year, has styled 2,000+ bridal parties, and operates affiliate-owned territories in Lexington, Louisville, and Cincinnati. In 2026, Beheld launched its franchise system.
Requirements
Financial requirements for this franchise:
| Liquid Capital: | $50,000 What does Liquid Capital mean? |
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| Net Worth: | $100,000 What does Net Worth mean? |
| Franchise Fee: | $49,500 What does Franchise Fee mean? |
| Total Investment: | $66,000 - $78,000 What does Total Investment mean? |
Options
Options available to franchisees:
| Training: | Available |
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Franchisor Details
Facts about this franchise:
| Home Office: | Lexington, KY |
|---|---|
| Year Founded: | 2017 |
| Franchising Since: | 2026 |
What Does a Beheld Beauty Collective Franchise Cost?
Interested parties should have at least $50,000 in liquid capital to invest and a minimum net worth of $100,000. Franchisees can expect to make a total investment of $66,000 - $78,000. Beheld Beauty Collective charges a franchise fee of $49,500.
Beheld Beauty Collective franchisees operate mobile bridal hair and makeup businesses — delivering premium, on-location styling to brides, bridal parties, and event clients across a protected territory. The model is lean by design:
- No brick-and-mortar studio required — services are delivered on-site at venues and client locations
- No cosmetology license required to own and operate the franchise
- Home-based office permitted; only a trial space (co-working, salon suite, or hotel room) is needed for pre-event appointments
- Open and serving clients within 60–90 days of signing
Training & Support
Franchisees are never on their own. Beheld's support system is built from 8+ years of real operational experience — not a theory. Training is delivered personally by Maddie Wofford, Founder and CEO, and Emma Lebryk, Master Stylist and Lead Educator of the Beheld brand since 2020.
Initial Training Program (Included in Franchise Fee)
- 3-day immersive program at Beheld Franchise Support Center, Lexington, KY
- 18 hours classroom + 16 hours hands-on, covering: operations, HR, marketing, client services, and business management
- Pre-training access to Brand Standards Manual (252 pages) and styling video library
Ongoing Support
- Brand Standards Manual — comprehensive operational playbook
- Pre-built marketing templates and advertising materials
- Individualized coaching by phone, video, and email
- Annual business meetings and optional continuing education programs (up to 12 days/year)
- In-territory remedial training available on request
- Advertising approval process with 10-business-day turnaround
Territories & Expansion Markets
Beheld is currently awarding protected territories across its priority expansion footprint. Each territory carries a population of approximately 300,000 residents. Available markets include:
- Kentucky — home market, established brand recognition
- Tennessee — high-growth wedding destination market
- Ohio — suburban and metro markets adjacent to Cincinnati territory
- Indiana — emerging bridal market with low competitive density
- Virginia — affluent wedding market with strong venue infrastructure
- West Virginia — underserved market with high bridal demand
Territory protection applies to the solicitation of residents within your territory. Franchisees retain protection as long as they remain in good standing and meet Minimum Performance Standards.
The Ideal Franchisee
Beheld Beauty Collective is designed for ambitious owner-operators with the drive to build a team and deliver an exceptional client experience — not for stylists looking for a chair to fill. The ideal franchisee brings:
- Background in events, hospitality, salon management, or service-based business
- People leadership experience — comfort building and managing a team of stylists
- A genuine passion for weddings, beauty, and the client experience
- Business ownership mindset with the organizational capability to run day-to-day operations
- No cosmetology license required — this is a business ownership opportunity
The Discovery Process
Beheld uses a structured, mutual Discovery Process to ensure the right fit on both sides. The seven steps move from introduction to signing in a transparent, relationship-first progression:
- Intro Call — Background, goals, values, and initial questions. Overview of Discovery Process.
- Concept Education — Full walkthrough of business model, operations, and support. Homework review.
- FDD Review — Key FDD provisions explained. Disclosure Document provided for independent review.
- Discovery Day — In-person visit to Beheld Franchise Support Center in Lexington, KY. Meet the team.
- Launch Plan — First-90-day roadmap reviewed. Franchisee confirms readiness.
- Decision Day — Final questions addressed. Award decision made. Signing Day scheduled.
- Signing Day — Celebrating the start of something beautiful. Electronic document execution.
