Brightway Insurance

Start earning residual income in a recession-proof industry by opening a Brightway Insurance Agency. One of the largest independent Property/Casualty Agencies in the U.S. with over 300 locations and nearly $800 million in annualized written premium, Brightway offers a path to success for everyone, regardless of your professional background with our proven system of holistic support.

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What Does a Brightway Insurance Franchise Cost?

To buy a franchise with Brightway Insurance, you'll need to have $18,000 - $88,000 in liquid capital. Franchisees can expect to make a total investment of at least $25,000. Brightway Insurance charges a franchise fee of $5,000. They also offer financing via 3rd party as well as a discount for veterans (10% off Franchise Fee). *

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Financial requirements for this franchise:
Liquid Capital:$18,000 - $88,000
What does Liquid Capital mean?
Total Investment:$25,000
What does Total Investment mean?
Franchise Fee:$5,000
What is a Franchise Fee?


Options available to Franchisees:
Financing:Via 3rd party
Veteran Discount:10% off Franchise Fee

Franchisor Details

Facts about this Franchise:
Total Units:305
Business Type:Insurance Franchise
Home Office: Jacksonville, FL
Year Founded:2008

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Starting your own insurance agency has never been easier

Brightway Insurance invented the “you sell, we service” independent agency franchise model over a decade ago. While it revolutionized the industry then, we recognized that service after the sale is just one independent agency need. From the start, we help you build a business plan with a focus on profitability. Using the experiences of hundreds who have come before you, we provide insights into managing your business that net the greatest results.

More than 400 insurance experts provide initial training and ongoing support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Relations and Appointments, Licensing, Recruiting and Hiring.

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Why Brightway Insurance

As a Brightway Agency Owner, you’ll do more than sell insurance. You’ll provide peace of mind to your customers by offering them more choice in insurance brands. . You’ll also enjoy the unique benefit of building a residual income stream as policies you sell renew.

In other insurance business opportunities, you’re responsible for finding New Business in addition to servicing your existing policies. That’s not the case with us. Brightway’s Service Center of licensed insurance professionals handle your customers’ after-the-sale service needs so that you and your team can dedicate your time and energy to selling New Business and growing your Agency.

Holistic Business Support

Brightway’s team of experts provide support in all key areas of your business:

Training: A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success at each stage of your growth. No prior insurance experience required

Marketing & Communications: Customized marketing materials, PR support, website development & maintenance, social media content curation, plus more to help brand you as your community's go-to source for their insurance needs

Agency Support: A dedicated team you can turn to with any questions or issues you may be experiencing, available to you by phone and email

Agency Development Consultants: Act as your guide to business planning to help you grow your agency

Carrier Relations & Appointments: Seek the right insurance companies for your market, making sure you always have access to the most competitive brands in your market — not just at a point in time

Our Culture and Core Values

Our Operating Mandate is Win, Win, Win: By constantly focusing on producing a win for our customers and a win for our Agency Owners, Brightway wins. Creating mutually beneficial outcomes for all is the cornerstone of our financially aligned business model.

And, our decisions are guided by our Core Values:

Smart: We are resourceful, accurate and efficient

Accountable: We do it right or we make it right

Trustworthy: We act with integrity, especially when no one is looking

Ideal Candidate

Brightway's comprehensive support model empowers people from a wide variety of backgrounds to build a profitable business. Whether you have previous experience in the insurance industry or not, our Agency Growth and Development team will begin your customized virtual training process. Ideal candidates are honest, patient and focused business professionals who place importance on building and maintaining an excellent reputation in their community. They should be goal-oriented and enjoy selling as well as have the ability to build strong, long-lasting client and referral relationships.

If this sounds like you, request more information to learn more about Brightway today!

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Brightway Insurance has received the following awards and acknowledgements:
Franchise Gator 2021 Top 100 Franchise (#25); Franchise Business Review 2021 Top Franchise; Entrepreneur 2021 Franchise 500; Entrepreneur 2021 Top Franchise to Buy For Less Than $50,000; Franchise Direct 2021 Top Global Franchise; Franchise Business Review 2020 Top Franchise for Veterans; 2020 Franchise Times’ Top 200+ Franchise; Forbes 2015 Top Overall Franchise to Buy


Brightway Insurance is currently accepting inquiries from the following states:

Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $20,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.