Brightway Insurance - Franchise

For over 15 years Brightway has supported entrepreneurs in opening their own independent insurance agencies. In fact, we originated the insurance franchise model and are one of the fastest-growing franchises in America. Two franchise models provide you with the flexibility to evolve as you grow your agency. With franchise fees as low as $30,000, Brightway offers one of the most affordable franchise models available – in any industry.

What Does a Brightway Insurance Franchise Cost?

To buy a franchise with Brightway Insurance, you'll need to have at least liquid capital of $50,000. They also offer financing via 3rd party as well as a discount for veterans (10% off Franchise Fee). *


Financial requirements for this franchise:

Liquid Capital: $50,000
What does Liquid Capital mean?
Franchise Fee: $30,000 - $50,000


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: 10% off Franchise Fee
Misc. Options: In-house financing for Office Agency Enhanced and Retail Agency models
SBA Approved: Available

Franchisor Details

Facts about this franchise:

Total Units: 355
Home Office: Jacksonville, FL
Year Founded: 2008

Starting your own independent insurance agency has never been easier

There is plenty of money to be made in the $896 billion property & casualty insurance industry. Brightway’s unique independent agency franchise model offers a low-cost, turnkey solution. With Brightway franchise ownership you’ll gain the freedom you crave without the risk of starting an entirely new agency of your own. Established in 2008, Brightway is now one of the largest privately owned property & casualty insurance distribution companies in the U.S. with over 350 franchises in 35 states and over $1 billion in annual premium.

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Brightway Insurance website

Why Brightway Insurance

When you open a Brightway Insurance franchise, you’ll become your own boss - with a rewarding and profitable career as an independent insurance agent. In traditional agencies, countless hours are spent servicing accounts for existing customers. But at Brightway, our award-winning team of experts manage all your back-office and marketing support.

As a Brightway franchise owner, you’ll also be backed by a carrier relations team dedicated to helping you get appointed with the right insurance brands in your market. And not only will you earn commissions on every new policy you write - you’ll earn additional commission each time those policies renew.

Comprehensive Business Support

Brightway provides the service and support you need to build a successful business, including:

Training: A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success at each stage of your growth.

  • Marketing and communications support to promote your business and help establish you as the go-to insurance expert in your community
  • Agency development consultants to help you replicate the success of other Brightway agents
  • Insurance-company liaisons to ensure you’re offering the most competitive policies in your market
  • Agency support to answer all of your questions
  • Accounting that provides you monthly Commission Statements accurate to the penny and complete with worksheets you can use to customize compensation if you hire additional sales agents
  • Technology & innovation to make transacting business fast and easy

Our Purpose & Core Values

Our purpose is to future-proof your life. And our values make us shine (literally).

S- Say it, do it.
Yes, we do what we say because we’re all about accountability and trust. We want people to count on our agents and our agents to count on Brightway.

H- Here for each other.
We believe in true teamwork and building real relationships. That’s the point of all this: Knowing someone is here for you when you need them the most.

I- Inspired by insurance.
We have the power to help people protect what matters most to them. If that’s not inspiring, we don’t know what is. We actually GET to do this. And that passion goes into everything we do.

N- Next-level effort.
We’re the type of people who always go the extra mile, without hesitation. We’re constantly pushing ourselves to win, and to take ourselves and our industry to a more elevated place.

E- Embrace, Educate, Evolve.
We embrace change and challenges. We stay curious, educating ourselves on new ways to solve problems, and educating the world that insurance is so much more than the cheapest rate. And we’re always evolving, ready for whatever’s next. It’s in our DNA.

Our Founders

Bright ideas right from the start
Our founders built a people-first company. By creating a culture around a belief in people helping people. A Win-Win-Win operational mandate with three core constituencies: clients, agents, and carriers, creating mutually beneficial outcomes for all. The business grew and grew. And the world changed and changed again. And so have we. Our founding values will always guide us, even as we continue to evolve.

Ideal Candidate

Ideal candidates are honest, patient and focused business professionals who place importance on building and maintaining an excellent reputation in their community. They should be goal-oriented and enjoy selling as well as have the ability to build strong, long-lasting client and referral relationships. Having at least three years of property/casualty insurance experience is strongly preferred.

If you’re ready to be your own boss and unlock your true earning potential, click below to learn more about Brightway!


Brightway Insurance

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Brightway Insurance has received the following awards and acknowledgements:

Franchise Gator 2021 Top 100 Franchise (#25); Franchise Business Review 2021 Top Franchise; Entrepreneur 2021 Franchise 500; Entrepreneur 2021 Top Franchise to Buy For Less Than $50,000; Franchise Direct 2021 Top Global Franchise; Franchise Business Review 2020 Top Franchise for Veterans; 2020 Franchise Times’ Top 200+ Franchise; Forbes 2015 Top Overall Franchise to Buy


Brightway Insurance is currently accepting inquiries from the following states:

Alabama, Arkansas, Arizona, Delaware, Idaho, Indiana, Kentucky, Maine, Minnesota, Nebraska, New Hampshire, Nevada, Ohio, Oregon, Pennsylvania, Tennessee, Utah, Virginia, Wisconsin, West Virginia

Interested parties should have at least $50,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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