California Tortilla

Opportunity Cost

  • Liquid Capital Required: $100,000 - $250,000
  • Net Worth Required: $1,000,000
  • Total Investment: $412,700 - $708,800

About California Tortilla

  • Total Units: 60
  • Year Founded: 2003
  • Started Franchising: 2003
  • Home Office: Rockville, MD

What Is California Tortilla?

We are California Tortilla and we are Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a “quick bite” into a mouth-watering, crave-inducing, “I can’t wait to come back” experience.

California Tortilla is a unique fast casual restaurant that serves “California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.


Business Model

Our business model proves that if you are hyper-focused on providing a high quality product and a great customer experience, then you will be successful. The proof for this premise is our financial success. We invite you to research the economics of our business model in comparison to other Fast Casuals out there, and come to that determination yourself.


“Out of the gate it was just overwhelming. We had lines outside the door… I’m into my second year and this year has been way beyond my expectation.” - KEVIN LOEFFLER, Franchise Owner


Why California Tortilla?

The California Tortilla business model is different than most Fast Casual opportunities out there. We are relentless about ensuring we use only the highest quality ingredients available. We have Chef-Inspired recipes that compete with even the most upscale Mexican restaurants, only our food is served quickly and affordably. As a result, our unit economics are some of the best you’ll find in the industry.

We’re not stopping there. We spend our days improving the California Tortilla customer experience to make sure that each visit is beyond expectations. It’s Mexican Re-imagined.

  • Chef-Inspired, Great Food: Made in small batches throughout the day, with the best ingredients we can source. Our food is winner of numerous awards: "Best Mexican" by readers of Washingtonian Magazine, "Best Taco" by readers of Washingtonian Magazine, "Best Burrito" by readers of Washingtonian Magazine, "Best Vegetarian Food" by the Washingtonian Magazine and "Best Cheap Eats" from AOL City Guide. Innovation and a broad menu selection is what sets us apart!
  • Proven System & Successful Concept: We have 45 units open across 7 states and 3 international locations in Qatar.
  • Excellent Unit Economics: $963,788 AUV as found in item 19 of our franchise disclosure document (FDD)
  • Marketing & Advertising: Our marketing team works to provide our franchise owners with all the tools and processes to help you reach your sales goals and build vast brand awareness in their community.
  • Ongoing Coaching & Support: We are incredibly passionate about this business and we strongly believe that our success lies in coaching and empowering our franchise owners on an ongoing basis

Industry

The fast casual industry is a $200-billion- a-year industry that’s growing rapidly year over year. Our business model proves that if you are hyper-focused on providing a high quality product, then you will be successful.


Ideal Candidate

We are looking for like-minded individuals who share our vision for providing a best-in-class experience, products and customer service. We want to partner with franchise owners who are hungry to succeed, grow into multiple locations and bring customers in their markets a quality product unlike anything they’ve experienced before. A strong restaurant background is a plus, though it is not necessarily a firm prerequisite.

  • Owner/Operator or Semi-Absentee able to execute a prescribed plan
  • Detail Oriented Business Acumen
  • Multi-Unit Capable Passionate about building and leading a team
  • Natural-born leader
  • Previous full service or fast-casual bar/restaurant experience

*​If you do not have restaurant experience, you should be willing to bring in a partner that has this experience.

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Please Note:

California Tortilla is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming.

Interested parties should have at least $100,000 in liquid capital to invest.

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