California Tortilla

Industry Q&A with Elyse Lazartic, Marketing Director for California Tortilla

Why do you think your company stands out in the industry?

Prospective Franchise Owners should be excited because people love the food! The California Tortilla menu features items that offer a twist on traditional Mexican flavors. Our food is made in small batches throughout the day with the best ingredients we can source, and you’ll never find a freezer in any of our restaurants.

Also, Franchise Owners should be excited to know that when they sign an agreement with California Tortilla, they’ll be joining a proven system and a successful concept. We have over 14 years of operation and a strong corporate culture. We are passionate about this business and strongly believe in empowering our team and Franchise Owners.

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s?

Our ideal candidate shares our vision for providing a best-in- class experience, products, and customer service. We want to partner with people who are hungry to succeed, grow into multiple locations and bring customers in their markets a quality product, unlike anything they have experienced before.

Describe the working environment of your franchisees.  Is your environment typical of other companies in your industry? 

A typical day as a single unit California Tortilla Franchise Owner consists of leading, motivating, and managing team members, and working alongside them to ensure that each customer is having a great dining experience. Multi-unit operators review performance metrics, ensuring the operations and quality of each restaurant, and spend time recruiting and motivating a dynamic team.

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