The EDGE Brand

The EDGE Brand is a global icon and recognized leader in the Longboard Skateboard Industry. EDGE is proud to represent the largest selection of the top quality brands in the industry. When people think of the EDGE brand, it goes beyond retail products. EDGE has evolved into the top known brand in the industry. The company's continued success comes in large part from our dedication to taking care of our customers and the very culture that we have created.

The company is driven by the constantly evolving needs of our customers. EDGE is able to satisfy its high demand through technology and high quality customer service. Being the best at what we do means constantly re-evaluating our operations and making everyday decisions with our customers at the forefront.

The EDGE promise of great products and quality service means nothing without the people who stand behind it. Today, EDGE is a global icon, driving the brand forward through its dedicated franchise system. EDGE Franchisees are the voice and face of the brand who will protect and convey our legacy and vision to millions of consumers worldwide.

Franchise Process

The EDGE FRANCHISE CORPORATION is seeking operators who chose EDGE BOARDSHOP because they believe the brand can help them achieve their personal and financial goals through superior customer service, product expertise and a franchise relationship based on dedication and integrity.

6 Steps to Becoming a Franchisee

• Step 1 – Prequalification
• Step 2 – Program Review
• Step 3 – Disclosure Review
• Step 4 – Franchise Validation
• Step 5 – Discovery Day
• Step 6 – Formalizing the Franchise Agreement

Franchise Program

Site Selection
If you are awarded an EDGE BOARDSHOP Franchise, the next step will be to find a store location, have that location approved, negotiate and execute the lease and prepare to open your store. Your Site Selection is a critical component to your success as a franchisee.

We will leverage all the resources and knowledge we have to assist you in identifying your location and negotiating your lease.

Training
The goal of EDGE Franchisee training is simple: to provide you with the best possible instruction and guidance so that you will be able to know, with confidence, how to operate your EDGE franchise store and position it for success.

Upon successful completion of EDGE training, you will have the skills and resources to:

• Be fluent in the EDGE and Skateboard culture.
• Open and operate your EDGE store.
• Order, account for, value and manage inventory.
• Plan effective marketing, events, advertising & public relations strategies to establish and grow your business.
• Implement daily operational procedures.
• Manage key POS functions and system operations.
• Comply with EDGE business reporting & evaluation requirements.
• Understand people management skills required to successfully manage your EDGE store.
• Use effective merchandising strategies to help maximize sales potential.

Store Build Out
We recognize that once your lease is signed, you will be anxious to open your store.

Once you have your approved store location we will guide you through the next logical steps. We will work closely with you to expedite your store build out and answer the questions you are sure to have in the process. We are committed to making the opening process go as smoothly and efficiently as it can.

You will be assisted in:

• The layout and design of all your fixtures for your specific space.
• Resources to purchase and delivery of your fixtures.
• Exterior signage for store frontage and store interior.
• Grand opening marketing and advertising media.
• EDGE computer hardware and point of sale equipment setup.
• Software installation and training.
• Accounting and business services.
• Initial product ordering for all inventory.

Marketing
We are in one of the most dynamic businesses on the planet! If you have a passion for people, action sports and enjoy the dynamics of this industry, then you found the right opportunity. We have many different ways to creatively market and promote our stores and in unique ways. We are looking for entrepreneurs that both follow our most successful strategies for driving traffic and individuals who create their own outside the box ways of promoting EDGE in their local community. With the existing and ongoing strength of the EDGE brand, you have the opportunity to grow at an accelerated rate.

Some of the resources you will have to effectively market your store include:

• Customization of your own local website.
• Email marketing campaigning.
• Social Media setup and strategies.
• Customer Rewards and Loyalty program.
• Local event sponsorships and interactive workshops.
• Store Locator and Referral Revenue Share program.
• Local Team and Rider Sponsorship
• Store product clinics

Support
When you own an EDGE store, you become part of the EDGE family and our success depends on your success. Aside from the various technology resources available, you will have a dedicated support manager. This manager will always be available to be your coach and assist you with questions, planning and to hear your feedback so we can always be improving our systems.

Ideal Candidate

Edge is looking for professional men and women who are inspired to own a fun and exciting retail business! We are looking for franchisees that have the passion for serving customers and making a difference in their community, while embracing the notion that work can and should be fun. The ideal candidate should be outgoing, energetic, enthusiastic and have a strong desire to succeed while embracing a culture of innovation.