Honest Abe Roofing

No roofing experience required to be part of our high volume, high profit system. Honest Abe Roofing provides you with a proven sales-focused business ownership opportunity where your experience as a team builder and skills as a business professional fit right into our successful model. Whether you are looking for an owner/operator model, or a more hands off executive model, Honest Abe Roofing should be a brand you investigate.

What Does a Honest Abe Roofing Franchise Cost?

To buy a franchise with Honest Abe Roofing, you'll need to have at least liquid capital of $70,000- $100,000 and a minimum net worth of $200,000. Franchisees can expect to make a total investment of $116,391 - $361,223. They also offer financing via 3rd party as well as a discount for veterans ($5,000). *


Financial requirements for this franchise:

Liquid Capital: $70,000 - $100,000
What does Liquid Capital mean?
Net Worth: $200,000
What does Net Worth mean?
Total Investment: $116,391 - $361,223
What does Total Investment mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: $5,000
SBA Approved: Available

Franchisor Details

Facts about this franchise:

Total Units: 29
Home Office: Terre Haute, IN
Year Founded: 2007
Franchising Since: 2017

No Construction or Roofing Experience Required

All Field Labor Provided by Partner Crews - Not Your Employees

You focus on sales and business management using our proven systems, procedures, software, and KPI tracking.

The Honest Abe Roofing Franchise model helps you build and manage a high volume – high profit home service business.

Honest Abe Roofing was founded over a decade ago with the goal to create a marketing and sales-based business model and to improve upon how roofing and other home improvement products and services were promoted and provided in a highly-fragmented marketplace.

It's with this same philosophy that the Honest Abe Roofing franchise program was created to provide smart, sales and team oriented professionals with flexible business ownership opportunities, a streamlined start-up procedure and efficient processes for everything from lead generation to project completion.

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Honest Abe Roofing website

We provide:

  • Site Selection
  • Lease Negotiation
  • Remote and Online Training 
  • Vehicle Lease Program
  • Operations & Logistics Software
  • Advertising and Lead Generation Support
  • Sales & Proposal Tools / Collateral
  • Supplier Programs
  • Partner Crew Recruitment & Management

Why Franchise With Honest Abe Roofing

Strong Brand

We have spent the last 15 years building a trusted brand that you'll be proud to represent. Having a trusted brand in the home improvement industry will give you a huge leg up in your territory.

Track Record of Success

  • $2.1 Million of average annual sales (per location)*
  • $6.7 Million high franchisee location
  • $9.8 Million corporate owned location (our CEO still operates his original location)

*Item 19 - 2021 Honest Abe Roofing Franchise, Inc. F.D.D.

Training & Support

We provide all of the training and support to ensure that you're given every opportunity to dominate your market!

No other home improvement franchise—or franchise in any industry—will provide the support that we provide to our franchisees!

  • Weekly training webinars
  • Dedicated Franchise Liaison
  • Weekly Key Performance Indicator checkup calls

Recession Resistant Industry

If you own a home, you own a roof that will eventually need replaced. Regardless of the economic climate there will never be a shortage of potential Honest Abe Roofing customers.

Proprietary Operations and Logistics Software

AbeConnect Software was made exclusively for Honest Abe Roofing and makes scheduling jobs and organizing your sales easy.

  • Lead generation and incoming lead tracking
  • Automated marketing via SMS, Email, outbound phone
  • Sales and support scripting built in
  • Seamless transfer of customer from lead to installation teams
  • In-house sales presentation with video support
  • Pricing system built in
  • Construction management tracking, including job P&L
  • Automated review and referral system

Franchise Owner Benefits...Become a Part of Something Special

  • Benefit from our highly successful business model.
  • Leverage the support and knowledge of our experienced team.
  • Marketing strength unlike anything in the marketplace.
  • Enjoy unmatched access to quality roofing products.
  • Provide your customers with unbeatable financing solutions.
  • Operate in a HUGE & GROWING market.
  • Be your own boss. Or, in other words... Freedom!
  • Dominate market share in your area!

The Tools You Need to Succeed

We teach you how to start every morning with a training focused meeting with your roofing advisors where you will motivate and prepare your sales team for success.

You must be the EXPERT in roofing if you're going to stand out in your territory. We can get you to be that expert.

Our industry leading training program covers everything from sales to invoicing and everything in between.

Our Training Covers

  • Business management
  • Bookkeeping
  • Operations
  • Marketing
  • Roofing Systems
  • Customer Service
  • Sales Training
  • Installation Instructions

As an Honest Abe Roofing franchisee not only will you have access to our world class training program you'll also have access to our years of industry experience. If you ever run into an issue for which you feel unprepared call one of our support team members any time day or night.

We understand that the only way that we can be successful is if you, our franchisees, succeed. So we will do whatever it takes to help you succeed!

Our corporate philosophy was inspired by Abraham Lincoln and his enduring commitment to hard work, a job well done and his never wavering dedication to excellence.

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Honest Abe Roofing

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Honest Abe Roofing has received the following awards and acknowledgements:

Entrepreneur Top 100, Inc. 5000, Roofing Contractor Magazine Top 100, QR Top 500


Honest Abe Roofing is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $70,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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