Miracle Method Surface Refinishing

Home Improvement Industry Q&A with VP of Franchise Sales & Development John Tubiolo and Marketing Manager Erin Gilliam

Provide an overview/ description of your industry. Include reasons why it’s a great industry to start a business in today. 

Surface refinishing is the remodeling wave of the future. If you get in to anything early you will be able to establish your business and reputation as the gold standard that others will be compared to. 

How has your industry changed in the last 10 years? 20 years? 

The technology is constantly changing and improving, giving customer’s more affordable and quicker options over replacement. 

What trends do you see in your industry over the next 5 years? Next 10 years? 

I believe that our industry will continue to capture more of the remodeling industry’s market share, as we see more and more residential and commercial customers interested in saving money and time while achieving a beautiful result through refinishing existing fixtures.  

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate? 

Like any industry there are always going to be competitors that claim to be something they are not, you really do get what you pay for. The refinishing industry has its share of shady characters that have questionable business practices. Safety is our number one concern and something we don’t ever take lightly. If you’re going to do it, do it right. 

Why do you think your company stands out in the industry? 

Miracle Method stands out because we don’t cut corners. 

What makes your franchise/ business opportunity more attractive than your competitor’s? 

Miracle Method offer an Owner/ Manager model versus an Owner/Operator model that our competitors offer. This allows our franchisees to generate more sales than all of our other competitors combined. 

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s? 

The ideal candidate wants a scalable, proven business model and has a competitive nature. Sales and marketing skills are a plus but are not mandatory due to our extensive training program. Other essential ingredients of a successful franchise owner include the desire to run your own business and enjoy solving problems.  You will need the ability to train and manage sales staff and follow a sales process.  Working with partners and vendors and networking will also be important to building your business so being an outgoing people person or the willingness to hire and trust one will be necessary! You must have a minimum of $100k in liquid capital, and be ready to make a full-time commitment.

Describe the working environment of your franchisees (indoors, home office, mobile, etc…). Is your environment typical of other companies in your industry? 

Franchisees are required to have a physical location that includes a shop and a showroom. This is very untypical in our industry however given the products we work with it should be a requirement for all refinishers. 

Why has you’re your company been successful? 

Miracle Method is constantly seeking to improve what we do and how we do it. We consistently strive to improve our technical, business and service processes to provide the highest quality work and service for an affordable price. This resonates with our customers both commercial and residential.   

What advice would you give someone interested in buying a franchise in your industry? 

Not all franchises or business opportunities are created equal. Check their track record of success, talk to as many franchisees or owners as possible and ask them if they would do it again.  

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? 

Our franchisees come from all walks of life, from police officers to bakers. They just need to have a passion for using their skills to define their success, solve problems, lead others and be willing to follow our systems.

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