Pedal Pub

Pedal Pub did more than start a novel idea for city tours; we invented an industry. Our founders brought the first party bike to the U.S. from Amsterdam in 2007. Today, we operate in over 60 cities, providing a fun, safe, and environmentally friendly experience.

What Does a Pedal Pub Franchise Cost?

To buy a franchise with Pedal Pub, you'll need to have at least liquid capital of $75,000 and a minimum net worth of $300,000. Franchisees can expect to make a total investment of $110,700 - $288,000. They also offer financing via 3rd party as well as a discount for veterans ($5,000). *


Financial requirements for this franchise:

Liquid Capital: $75,000
What does Liquid Capital mean?
Net Worth: $300,000
What does Net Worth mean?
Total Investment: $110,700 - $288,000
What does Total Investment mean?
Franchise Fee: Ranges from $34,900 to $39,900


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: $5,000
SBA Approved: Available

Franchisor Details

Facts about this franchise:

Total Units: 21
Year Founded: 2007
Franchising Since: 2018


We create authentic, safe, fun, and memorable experiences for individuals and groups through pedal-driven party bike tours led by our network of locally owned franchise locations in North America. 

Our History

Pedal Pub® started the first party bike business in the United States in April of 2007.

Pedal Pub® co-founders Eric Olson and Al Boyce saw a photo of the Fietscafe® party bike from the Netherlands in an email from a friend and took a leap of faith that the party bike concept would work in America.

In 2017, the business was sold to Proprietors Capital Holdings and in 2018, franchising began.


Our manufacturer, Het Fietscafe® from Stroe, Netherlands, invented the party bike concept in 1997.

Brothers Zwier and Henk Van Laar were challenged with finding a unique way to promote a bar in the local Queen’s Day parade.  Their solution was simple – to engineer a rolling pub.

The first draft of their design was sketched on the back of a bar napkin.  Seventeen years later, that bike is still on the road.  Their continued experience has led them to manufacturing the most durable and feature-rich party bikes in the world.

Since 1997 they have since built hundreds of Fietscafe® brand party bikes, from their new, state-of-the-art factory in Stroe.  They are manufacturing party bikes for customers in many different countries – making them the most popular party bike in the world.

Why Pedal Pub?

All franchising opportunities are not created equal. If you want the potential for financial success combined with a fun and adventurous lifestyle, then mobile entertainment is where you want to be. And within that space, Pedal Pub is miles ahead of the party bike copycats.

A Fun & Rewarding Experience. Our franchisees love what they do and can’t wait to get out of bed in the morning. Pedal Pub is an experiential company, and owning a Pedal Pub franchise delivers a far more unique experience than owning a brick-and-mortar business.

The “Kleenex” of the Industry. In a world of imitators, Pedal Pub is the original U.S. party bike. We set the standard, and we continue to raise the bar.

Experience & Quality. We’ve logged millions of tour hours, so we can help you navigate all the ins and outs of the business. As the people who brought the original Fietscafe® party bike to the U.S., we only put only the highest-quality and longest-lasting vehicles on the road. And with our Pilot Certification Program, no one puts better-trained pilots on their bikes.

A Sky-High Ceiling. The party bike industry is booming. With 33 franchise locations open, in development, and growing, Pedal Pub invented the space and leaves its competitors in the dust. As more cities realize the economic benefits of mobile entertainment, we’ll continue to lower the barriers to success.

Corporate Account Sales Program. We’ve created a system to book corporate team-building and other tours across the country, delivering more business to your front door.

Unmatched Buying Power. From booking software to signage and merchandise, we’ve got the negotiating leverage. We get the discounts. We lower your cost of doing business. We constantly work to improve your profitability.

A Better Bottom Line. Backed by investors who believe in the party bike space, Pedal Pub offers you a great franchising opportunity. And it starts now.

How Do I Become a Pedal Pub Franchisee?

The first step is to fill out the Request for Information from the link below.  We will then send you our Pedal Pub Business brochure which will go into greater detail, and answer most of your questions about the business.  A member of the Business Development Team will reach out to set up a call within 24 hours of you completing the form. If you decide to proceed, we will send you our Application and Franchise Disclosure Document (FDD) that details every aspect of our Franchise offering. Upon return of your application, we will start the internal approval process and begin a deep dive into your desired territory.

How Much is it to Own a Pedal Pub Franchise?

Total first-year start-up costs for this business are estimated at between $110,700 & $288,000, low compared to most new ventures. This estimate includes bike purchases, initial franchise fee, working capital, and estimates for insurance costs, storage, marketing, etc.  

What Help Will You Give Me in Setting Up the Business?

  • Virtual and onsite training in the most successful party bike operation in the world!
  • Business Launch Plan
  • City Approval Guidance
  • Operations Manual
  • Website 
  • Digital Assets
  • Merchandise
  • Operations Support
  • Booking Software
  • Access to our vast network of successful operators
  • Access to our online network file-sharing forum
  • And many more!

What Makes Pedal Pub Bikes Superior?

Pedal Pub brand party bikes are manufactured by Het Fietscafe of the Netherlands.  Fietscafe is the world’s FIRST party bike manufacturer.  In fact, the first bike they manufactured in 1996 is still on the road!  In their twenty-two years of experience, and through many trials and errors, they have honed their machine into the most robust, durable, and easiest-to-maintain vehicle currently in production.



Pedal Pub is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $75,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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