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PickUp USA Fitness

A Better Way To Play!

The fitness club industry is a thriving and continuously growing part of the US economy. Fitness clubs range from small mom & pop operations to large, multi-national chains. There is increasing awareness throughout the country about the benefits of health and wellness, which is providing more and more opportunities for fitness club owners to grow their businesses.

What Does a PickUp USA Fitness Franchise Cost?

To buy a franchise with PickUp USA Fitness, you'll need to have at least $100,000 in liquid capital and a minimum net worth of $300,000. Franchisees can expect to make a total investment of $533,266 - $1,150,054. PickUp USA Fitness charges a franchise fee of $45,000. They also offer financing via 3rd party as well as a discount for veterans ($1,000 off mobile franchise and $2,000 off retail store). *


Financial requirements for this franchise:

Liquid Capital: $100,000
What does Liquid Capital mean?
Net Worth: $300,000
What does Net Worth mean?
Franchise Fee: $45,000
What does Franchise Fee mean?
Total Investment: $533,266 - $1,150,054
What does Total Investment mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: $1,000 off mobile franchise and $2,000 off retail store

Franchisor Details

Facts about this franchise:

Total Units: 24
Home Office: Pasadena, CA
Year Founded: 2012
Franchising Since: 2016

Our Franchise Opportunity

Do you dream of owning a business that is both profitable and rewarding? PickUp USA Fitness offers owners a way to transition from their day job and pave a path to greater financial and personal freedom. Begin a new and rewarding entrepreneurial career with an award-winning fitness franchise.

PickUp USA Fitness is the first and only basketball-focused fitness club concept operating in the United States and was founded to create a better way for people to play basketball. Our clubs are full-service basketball-focused gyms offering group & private basketball training, pickup basketball games with referees, and full weight and cardio rooms.

PickUp USA Fitness delivers an unparalleled gym experience to our customers. With a relentless focus on customer service, our gyms offer a true plug-and-play, simple operating model, and our services cater to a massive potential market of basketball and fitness enthusiasts. With over 30 million annual participants, PickUp USA Fitness is shaping the future of basketball. Turn your passion for basketball and fitness into a career with the fastest growing fitness franchise in the nation.

Market Opportunity

  • 60.9 million Americans belong to a fitness club (IHRSA data)
  • $30.01 billion total US fitness club revenues with average annual growth of 7.44% (Statista data)
  • Over 30 million people in the US played basketball within the last 12 months (Statista data)

Streamlined Operating Model

  • Plug- and-play operating model in-place to ensure there is no guesswork involved with operating your gym.
  • Less than 10 total employees needed to run a PickUp USA Fitness club.
  • Passionate staff that love fitness and basketball are naturally attracted to working at PickUp USA Fitness clubs.
  • Polished marketing, sales, and customer service processes maximize the growth and development of your club.
  • Established relationships with reputable suppliers and vendors: Gatorade, SportCourt, Wilson Basketball, StarTrac, ClaytonKendall and many more!
  • Minimal inventory management with simple processes for ease of operating.

An Unmatched Gym Experience

Our robust services provide massive value to our customers, and massive opportunities for our franchisees.

4 Ways We Make Money
PickUp USA Fitness Clubs generate revenue from 4 diverse channels.

  • Membership Dues
  • Private Training
  • Private Court Rental
  • Retail Sales

Comprehensive Support

Getting Your PickUp USA Fitness Open
PickUp USA Fitness franchisees receive industry leading support, guidance, and resources during all phases of development:

  • Site Selection Process
    • Step One: Determine Your Search Area
    • Step Two: Our Team will Develop Comprehensive Reports and Heat Maps
    • Step Three: Our Team will Show you Qualifying Facilities
    • Step Four: Our Team will Help You Negotiate Terms on a Lease or Purchase Agreement
  • Design and Planning Process
    • Step One: White Box the Building You Buy or Lease, and Start Pre-Selling Memberships
    • Step Two: Select Court Layout
    • Step Three: Design Fitness Room
  • Build Out Process
    • Step One: Courts are Installed!
    • Step Two: Fitness Room Installed
    • Step Three: Lounge, Front Desk, and Retail Shop Completed

Franchisee Training and Support

  • PickUp USA Fitness is nationally recognized for our industry leading training programs and our world-class support.
  • From the day you sign a franchise agreement you will have a dedicated team at our corporate office supporting you during every step of your journey.
  • Additionally, our comprehensive training programs ensure that you and your team have all of the tools to maximize your club’s financial and operational performance.

Industry Leading Training

  • The PickUp USA Fitness Franchise training curriculum is the most comprehensive in the fitness industry. Our training modules educate our franchise owners on all aspects of running a successful gym.
  • Intensive training occurs prior to your club opening, and consistent refresher trainings are administered thereafter to ensure you are always up to speed on best practices for operational and financial success.

World-Class Support

  • At PickUp USA Fitness, we believe that the success of our franchisees is strongly correlated with the amount of support we provide.
  • With this mind, we allocate substantial resources to ensuring that every PickUp USA Fitness franchise owner has direct contact to our team during all stages of their entrepreneurial journey with us. We are by your side from day one!

Ideal Candidate

If you're as excited about basketball and fitness as we are, then PickUp USA Fitness may be the next step for you. PickUp USA seeks individuals who really believe in our concept. What we do is unique, and there is a huge market for our services. We spent years refining our brand before offering franchise opportunities, and we are looking for franchise owners that will be as passionate about our product as we are.

PickUp USA has a clearly defined playbook for franchisees to follow. The game plan has been developed and franchisees who put in the work, implement the plan, and stay focused on growing their club have a high likelihood of success within our system.

Interested in Learning More?

The fitness industry is growing and the demand for PickUp USA Fitness is at an all time high. PickUp USA Fitness is awarding franchise opportunities for our basketball-focused fitness club in select markets around the country. If you are interested in learning more details about franchising with us, please complete the form below, and we will send you additional details on our franchise program, as well as follow-up with you to answer any additional questions you have.


PickUp USA Fitness


PickUp USA Fitness has received the following awards and acknowledgements:

Voted a fasted growing & emerging franchise for 2020 by Franchise Gator; Voted a fasted growing & emerging franchise for 2019 by Franchise Gator; Entrepreneur Magazine's 2019 Franchises Of The Future; Insight Success Magazine's 2019 10 Best Franchises to Open; CIO Look Magazine's 2019 World's Best Franchise Opportunities To Buy and Own; Voted a fasted growing & emerging franchise for 2018 by Franchise Gator; Entrepreneur Magazine's 2018 Hottest Franchises To Buy


PickUp USA Fitness is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $100,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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