PickUp USA Fitness

A Better Way To Play!

What Does a PickUp USA Fitness Franchise Cost?

Cash Required:$100,000
Net Worth Required:$300,000
Total Investment:$407,266 - $999,054

Franchisor Details

Total Units:20
Year Founded:2012
Franchising Since:2016
Home Office: Pasadena, CA
Voted a fastest growing & emerging franchise for 2020 by Franchise Gator, Voted a fastest growing & emerging franchise for 2019 by Franchise Gator, Voted a fastest growing & emerging franchise for 2018 by Franchise Gator, Voted a top emerging franchise for 2017 by Franchise Gator

Our Franchise Opportunity

PickUp USA Fitness Clubs are full-service basketball-focused gyms offering group & private basketball training, pickup basketball games with referees, full weight & cardio rooms, lounges, retail, and more! We started our unique fitness concept in 2011, and spent 5 years refining our product, processes, and brand before franchising in 2016. PickUp USA Fitness delivers an unparalleled gym experience to our customers. With a relentless focus on customer service, our gyms offer a true plug-and-play, simple operating model, and our services cater to a massive potential market of basketball and fitness enthusiasts.

According to industry data, over 55 million people belong to at least one fitness club nationwide, and consumers are allocating increasing portions of their income towards fitness every year. What sets us apart are our unique basketball-focused offerings. We provide a fun yet challenging basketball boot-camps and results-oriented private training sessions for our athletes to learn and develop their skills to achieve their goals. Another key differentiator is our organized and officiated PickUp Games. Our members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassles. We combine these basketball services with full weight/cardio rooms and deliver a true full-service fitness club to our members.

Limitless Opportunity

  • 55 million Americans belonged to at least one health club nationwide in 2014 (data from IHRSA).
  • In 2014, total U.S. health club Revenues increased 7.4% to $24.2 billion (data from IHRSA).
  • Over 23 million people per year participate in basketball activities in the United States (data from Statista)
  • PickUp USA Fitness is the first and only basketball-focused fitness club concept operating in the United States.
  • Our gyms offer traditional amenities like weight & cardio rooms for the 54 million people nationwide that are gym members. Combine this with basketball-focused services for the 23 million people nationwide that participate in the sport, and you have a tremendous opportunity to build a great business in your neighborhood!
  • The demographics for our clubs’ customers are amazingly diverse with services for men, women and children as young as 5 years old; and skill levels from beginners to experts.

Streamlined Operating Model

  • Plug- and-play, refined and simple operating model
  • Less than 10 total employees needed to run a PickUp USA Fitness
  • Passionate staff that love fitness and basketball are naturally attracted to PickUp USA Fitness
  • Polished marketing, sales, and operating processes allow your gym to operate seamlessly 365 days/year
  • Established relationships with reputable suppliers and vendors:
    • Gatorade
    • SportCourt
    • Wilson Basketball
    • StarTrac
    • ClaytonKendall
  • Minimal inventory management with simple processes for ease of operating
  • Bottom-line: A polished operating system allows you to have fun, interact with customers, and grow your business!

An Unmatched Gym Experience

Our robust services provide massive value to our customers, and massive opportunities for our franchisees.

4 Revenue Streams
PickUp USA Fitness clubs generate revenue from 4 diverse channels.

  • Membership Dues
  • Private Training Packages
  • Private Court Rental
  • Retail Sales

Comprehensive Support


  • Comprehensive guidance from the day you sign your franchise agreement through your grand opening
  • Assistance with site-selection
  • Support with club layout, design and construction
  • Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers
  • Pre-Open marketing support

Grand Opening

  • On-site support for 5 full days during your grand opening from a senior member of our corporate team to ensure your grand opening is seamless and super successful
  • On-site coaching and guidance for your entire team for the days just before and after your grand opening
  • Grand opening marketing training and support to ensure a healthy buzz is generated regarding the opening of your new gym.
  • Coordination with vendors to provide events and giveaways during your grand opening, and align your brand with other large brands, including Gatorade and SportCourt.

Ongoing Support

  • You’ve launched your business. Congratulations! Now that the celebration is over, we can get down to business helping grow and develop your club. Consistent, continuous, on-site, telephone and email support will be with you during your entire journey.
  • Unlimited access to our “Brand Standards Manual” that will provide guidance on various aspects of your operations
  • Ongoing coaching and development from our leadership team
  • Marketing, finance, and operational support from our leadership team
  • We own and operate clubs ourselves, and if you’re going through it, we’ve been through it too, and are here to help you every step of the way

Ideal Candidate

Successful PickUp USA Fitness franchisees are 100% bought into the concept, offerings, and operating methods of our brand. Franchisees should possess the ability to build a team and properly coach and develop their team to implement our services and meet customer satisfaction goals.

Bottom line: PickUp USA Fitness has a clearly defined playbook for franchisees to follow. The game plan has been developed and franchisees who put in the work, implement the plan, and stay focused on growing their club have a high likelihood of success within our system. Some of our franchisees are working professionals who started their PickUp USA Fitness club while maintaining their primary employment. Others have left their jobs to focus fully on PickUp USA Fitness. We even have clubs owned by current NBA players. Regardless of your background or experience in fitness or basketball, if you are willing to put in the work, you can succeed as a PickUp USA Fitness franchisee.

Interested In Opening A PickUp USA Fitness In Your Area?

Please fill out the form below, and we will send you additional details on our franchise program, as well as follow-up with you to answer any additional questions you have.

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Please Note:

PickUp USA Fitness is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, D.C., West Virginia, Wisconsin, Wyoming.

Interested parties should have at least $100,000 in liquid capital to invest.

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