PrePlayed
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PrePlayed Franchise Information:
A revolutionary industry concept, a great franchise system and an opportunity to be your own boss- this is PrePlayed.
PrePlayed is a national retail franchise growing out from the hottest trends in entertainment: Video Games, Movies, Music, and Electronics.PrePlayed stores combine proven 'exchange' concepts into a fun, trendy, upscale retail environment. A PrePlayed store meets the needs of today's value-conscious consumers by providing a stylish and innovative shopping experience to not just buy CD's, Video Games, Movies, Software, Home Electronics, Car Audio and Musical Gear at incredibly fair prices, but also sell or trade-in pre-owned items. Because all merchandise is pre-owned our prices are 40-60% less than traditional retail, gross margins are generally higher, and consumers enter and leave our stores confidant they bought More for Less!
No prior experience is necessary in either retail or with the pre-owned industry. Our support team works hand in hand with you throughout the process of creating your PrePlayed store, from securing a location, negotiating your lease, obtaining your initial inventory, to opening your doors. With our comprehensive training program and ongoing support and guidance, we offer the perfect opportunity for you to be in business for yourself, but not by yourself.
PrePlayed creates an environment that allows you to build on your strengths, as well as tap into ours.
Shopping secondhand stores, once the passion of an eccentric minority, is now a $17 billion annual industry and growing at twice the rate of traditional retail. Heightening demand is the fact that the pre-owned industry has worked hard to transform itself, with many store owners adopting sophisticated marketing techniques, building chain operations, adding stores in affluent suburbs and upgrading the overall look and feel of many of their stores. This growing demand for pre-owned goods represents a change in the way Americans perceive castoffs. And this incredible growth is all the more surprising because it comes at a time when consumers can afford to buy new.
The public's acceptance of the pre-owned industry is just reaching the main stream. PrePlayed stores appeal to value conscious consumers of all ages, backgrounds and incomes. The stores provide customers with a unique, upscale and innovative environment to not only buy a wide variety of pre-owned merchandise at about half the cost of new, but also sell or trade-in merchandise providing an attractive means for people to recycle goods no longer used in their home, car, or place of business.
There are several advantages that set a PrePlayed store apart from the competition:
- The proprietary POS system used in a PrePlayed Store is a one of a kind system designed specifically for use in our stores. This major investment was necessitated by the fact that there were no commercial POS systems available that allow the stores sales personnel to buy directly from its customers. The system also insures that consistent buying and pricing standards are maintained between employees and even between stores.
- Since pre-owned merchandise cannot be ordered on demand, the PrePlayed software utilizes a customer reservation system allowing customers to place a reservation on any product not currently in stock. When a reserved item is purchased into the inventory, the software alerts the salesmen and instructs them to contact the appropriate customer.
- By placing look-up stations throughout the store, customers can search the stores inventory database to determine whether or not an item is presently in stock without having to wait for store personnel to help them.
- Listening and viewing stations allow the consumer to preview the various products prior to purchase thus increasing the buyer's satisfaction level with their purchases.
- Much of the easily stolen inventory is displayed empty. Only the empty packaging is on display, the actual merchandise is safely stored behind the counter and joined at the time of sale.
- A unique repair service able to resurface any type of Musical or game disc, CD-ROM or DVD.
- The name PrePlayed. The name is short and easy to remember. It immediately identifies the nature of the business without being descriptive. It applies to all products and services offered by the stores now or in the future, whether those products will be new or pre-owned.
- First-mover advantages of name recognition and customer loyalty. PrePlayed is the first chain of stores to combine several of the individually proven exchange concepts under one roof making them the first of their kind. History has shown the first in, will usually have an advantage of identity and loyalty after competition begins copying the idea.
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