Priceless Rent-A-Car

Looking for opportunity? Owning a Priceless Rent-A-Car franchise gives you a crucial edge in the highly competitive neighborhood car rental market.

What Does a Priceless Rent-A-Car Franchise Cost?

To buy a franchise with Priceless Rent-A-Car, you'll need to have at least liquid capital of $25,000- $300,000. They also offer financing via 3rd party as well as a discount for veterans (35% off Franchise Fee). *


Financial requirements for this franchise:

Liquid Capital: $25,000 - $300,000
What does Liquid Capital mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: 35% off Franchise Fee

The Priceless Neighborhood Car Rental Franchise: The Local Market Phenomenon

Looking for a business opportunity? Look Closer.

Priceless Rent-A-Car is positioned in the neighborhood car rental marketplace, and the neighborhood car rental market is the most stable and profitable part of the 18.9 billion dollar car rental industry. Overall, the car rental industry has never been bigger, and local, neighborhood car rental agencies like Priceless Rent-A-Car are driving that growth in small, medium and large markets across the country.

A Business Opportunity

Owning a Priceless Rent-A-Car franchise will give you a crucial edge in the highly competitive neighborhood car rental market. In a market populated with corporate giants, Priceless arms the entrepreneur with tools like:

  • Training
  • Support
  • Fleet Financing
  • Website and Software
  • Fleet Planning
  • Roadside Service
  • National Marketing
  • Preferred Provider Network
Training and Support

The Priceless training program puts our more than 30 years of operating experience in the neighborhood rental car business in your corner.

Training includes classroom instruction at corporate headquarters as well as on-site training for you and your employees. Training and support is also extended through; webinars, newsletters, the company intranet, and networking events like state, regional and national meetings.

Our extensive training covers a total range of subjects, some of which are: acquiring and financing your fleet; car rental insurance and issues; time tested and proven telephone and counter techniques; how to "close the sale”; how to recognize and respond to different customer profiles; how to make your rental car business a success, just to name a few.

At Priceless school, we will provide you with all the administrative and promotional materials and know-how needed to get started. This includes everything from our Priceless bookkeeping system to maintenance procedures, advertising material and promotional strategies.

We will teach you how to publicize your franchise in your neighborhood market so you can take full advantage of the benefits of the Priceless name by raising the level of awareness of your business within your community. A co-op advertising program assists you with your advertising costs. Dealer “20” groups bring franchisees together in peer groups to analyze their operations.

A major component of the Priceless franchise system is the Franchise Advisory Council. This is a group of franchisees, elected by their peers, who review matters which affect the whole Priceless system as well as providing feedback to the home office. The Council facilitates a high level of communication between the franchisees and the franchisor, and makes certain that everyone has a voice in the decisions which affect the system.

Priceless auto rental franchise opportunities currently exist worldwide. We do NOT franchise in Canada.


Priceless Rent-A-Car is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $25,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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