Prime Pubs/D'Arcy McGee's

2018 Costs & Fees

Liquid Capital Required:$250,000
Total Investment:$517,000 - $1,872,500
Franchise Fee:$40,000

Franchisor Details

Incorporated Name:City Wok

D'Arcy McGee's Franchise Information:

Get Your Irish On!

Join the fastest growing Irish Pub chain in North America, and experience all the charm of an authentic Irish Pub, just without the itchy wool sweaters!

D'Arcy McGee's brings together the best of Ireland to give you an authentic Irish Pub experience. Our warm hospitality welcomes you to a place where you can enjoy the best of both food and drink in an atmosphere that encourages sharing good times and genuine Irish Craic with family and friends.

"Ireland is where strange tales begin and happy endings are possible." - Charles Haughey

So grab a pint, site back and enjoy the not-so-tall tale of D'Arcy McGee's!

OUR EXPERTISE

Prime Pubs of America, Inc., the franchisor for D'Arcy McGee's, is a division of the Canada based $400 million dollar multi-concept operator Prime Restaurants. Prime Restaurants is a world class multi-concept operator with more than 160 restaurants in their portfolio. Prime Restaurants has been named one of Canada's 50 Best Managed Private Companies every year from 2000-2007.

Fast Facts

  • Headquarters: Toronto, Ontario
  • USA Affiliate Offices: Alexandria, VA and Newport Beach, CA
  • Founded: 1996
  • Segment: Casual Full Service
  • Square Feet: 4,000-5,000
  • Non-Traditional, Smaller Footprints Available
  • Number of Seats: 225-275

THE CONCEPT

D'Arcy McGee's offers both the traditional and the contemporary, featuring a draught selection to rival any Pub complemented by a broad range of fine whiskeys, scotches, wines and refreshing cocktails.

Of course we pour a perfect pint and mix a perfect cocktail, but what makes D'Arcy McGee's truly unique is our premium culinary experience. We feature a balance of traditional Irish favorites - many made in-house and from scratch - paired with new and exciting flavors.

"I have the simplest of tastes. I am always satisfied with the best." - Oscar Wilde

From our food and beverage offering, to our casual yet sophisticated environment, each element of the D'Arcy McGee's brand resonates with our principal guest - adults aged 25-54 - who represent the largest population segment, and the only one segment poised for growth in North America.

TRENDS FUELLING IRISH PUB GROWTH

  • Reputation of Irish Pubs as a social centre
  • Mass popularity of Irish Culture
    • Ireland is the 2nd most visited country in Europe by North American travelers
    • Guinness Storehouse is the #1 tourist destination in Ireland
  • 44 million Americans claimed an ancestral link to Ireland in US census (Diageo)
  • Worldwide recognition of Guinness brand
    • Guinness ranked as the #4 global beer brand

Franchise Support

With your investment in a D'Arcy McGee's, you can experience the freedom of running an independent business with the security of working within an established franchise system. From the moment your commitment is made, the Prime Group of Pubs management team begins the planning process. We work with you, lending our experience and expertise to every facet of your D'Arcy McGee's business.

Our franchise program has been designed to provide a comprehensive set of services to all franchisees including, but not limited to:

  • Operations, Finance, Training and Culinary Intranet Support through IntelliPrime
  • Local Store Marketing and Promotions
  • Franchisee Micro-Websites
  • Management Training
  • Marketing / Advertising
  • On-Site Pub Opening Support
  • Quality Control Checks
  • Design & Development
  • Operations Services
  • Management Training
  • Purchasing & Distribution
  • Real Estate / Site Selection
  • Menu Development, Recipes and Ongoing R&D

FAQs

Q: What is the future master plan for D'Arcy McGee's, and the Prime Group of Pubs?

A: The Prime Group of Pubs is poised to be the dominant Irish Pub Chain in North America.

Q: What do we look for in a franchisee?

A: We seek aggressive individuals who are entrepreneurially minded, with sufficient capital to invest and who possess a genuine interest in being involved in their business to provide the "hands on" control required to satisfy customers and staff.

Q: Do you assist with site selection?

A: Yes. In partnership with our franchisees, D'Arcy McGee's evaluates potential pub sites based on proven selection criteria such as traffic counts, trade area analysis, demographic studies, visibility, ingress and egress considerations and assessment of local competition. Prime Pubs seeks franchisees that are committed to high profile locations.

Q: What investment is required?

A: $517,000 to $1,872,500 USD Start Up, Including Franchise Fee of $40,000 USD.

Q: Do you offer financing?

A: Financing may be available via third party lenders. The Prime Group of Pubs is approved by the SBA Franchise Registry. The SBA Franchise Registry has streamlined eligibility guidelines and operating procedures that will reduce costs and processing time, making the SBA loan application process as fast and easy as possible.

Learn More Today! Please fill out the short form below, and a Director of Development will be in touch to share more information about D'Arcy McGee's.

Please note this franchise is not accepting inquiries from outside the United States. Interested parties should have at least $250,000 to invest.

Interesting stuff
Not as interesting stuff