Primo Destinations

The vacation rental business is rapidly growing industry especially in resort communities where individuals are purchasing luxury vacation homes. The homes we serve often generate over $100,000 in rental income providing a significant opportunity for our franchisees to earn commissions and build an annuity business. A single individual working out of a home office can successfully run a Primo Destinations franchise and have the potential to generate a six figure income. Primo Destinations centralized technology, marketing and reservation management equip of franchisees the tools to successfully compete with best providers in the industry.

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What Does a Primo Destinations Franchise Cost?

To buy a franchise with Primo Destinations, you'll need to have at least $50,000 in liquid capital and a minimum net worth of $100,000. Franchisees can expect to make a total investment of at least $75,000. *

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Financial requirements for this franchise:
Liquid Capital:$50,000
What does Liquid Capital mean?
Net Worth:$100,000
What is Net Worth?
Total Investment:$75,000
What does Total Investment mean?


Options available to Franchisees:
Financing:Not Available

Franchisor Details

Facts about this Franchise:
Total Units:1
Home Office: Santa Rosa Beach, FL
Year Founded:2016

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About Us

The vacation rental industry is large and growing with over 1 million vacation homes in the US market. The property management market serving the vacation rental industry is fragmented and primarily comprised of small local operators. While the entry barriers to providing vacation rental services are relatively low many new providers fail because they lack the technology, marketing infrastructure and operating experience to successfully compete in an increasingly competitive industry.

Primo Destinations℠, LLC has created a franchise platform for property managers, seeking to enter the vacation rental business, which empowers a local operator with the infrastructure, marketing support and operating processes to successfully compete with the best providers in the market and grow a profitable vacation rental business.

Raising Expectations

Primo Provides

  • A national brand
  • Training on running a successful vacation rental company
  • A state of the art technology platform
  • Centralized property marketing and reservation management
  • Financial services

Franchisees Provide

  • The sales of owner listing agreements
  • On-site property management

Franchise Advantages

  • Lower cost of entry for starting a vacation rental business
  • Faster time to market
  • Higher probability of success for business owners
  • Faster path to profitability

Ideal Candidate

We're looking for franchise owners that have property management experience and the ability to sell vacation rental management agreements to owners and investors of vacation properties in resort communities. Strong organization and communication skills are important in the delivery of vacation rental services. You must have a minumum of $50k in liquid capital, and be ready to make a full time commitment.

Next Steps?

Interested? Fill out the form today!

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Speak To A Rep Now

To get more information on Primo Destinations, please call Bob Dickhaus directly at (850) 737-1839.


Primo Destinations is currently accepting inquiries from the following states:

Colorado, Hawaii, Idaho, Montana, New Mexico, Utah, Wyoming

Interested parties should have at least $50,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.