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Renew Crew

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The Company- Renew Crew

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Renew Crew is proud to be North America's most trusted choice for exterior surface cleaning and protecting. We are the leading national brand with a proprietary environmentally friendly 3-step process that works wonders. We call it Renew Crew Clean™. You'll call it the path to achieve your personal and business goals.

It all started in 1993 in Springfield, Missouri by Stan Krempges, owner of a fence installation company. Stan was on a mission to help his customers find a better way to clean and protect their exterior home surfaces. After extensive research, he developed an environmentally safe foam cleaner specifically for exterior wood. In 2012, Stan learned about Outdoor Living Brands, the only franchise company dedicated exclusively to serving America's outdoor living needs. He now had the opportunity to diversify the Wood Re New business by adding a line of proprietary solutions to clean and protect additional exterior surfaces, such as, siding, patios, driveways, and sidewalks. The new solutions all met the Wood Re New philosophy of providing a cleaner, greener, longer lasting clean. However, the Wood Re New name no longer fit the expanded services. And so, the Renew Crew name was born.Today, as part of the Outdoor Living Brands family, Renew Crew offers customers everywhere a better way to clean and protect virtually all of their exterior surfaces.

Renew Crew is a unique, low-cost investment business opportunity that is great for individuals who would like to start their first business or an existing business owner who is considering expanding. Our high-margin, recurring revenue business model will enable you to build a business to reach your career, lifestyle, and financial goals.

The many benefits of the Renew Crew franchise opportunity include: Brickwork
  • Comprehensive Business Model
  • Proven systems
  • Established Best Practices
  • Operational Support
  • Ongoing Training Programs
  • Exceptional Marketing Support
  • Technology Solutions


The Opportunity

The low initial financial investment is even more appealing when combined with the relatively quick start-up period involved. In most cases, you can hit the ground running within 30 days, helping Renew Crew operators reach their goals quickly. wood deck
  • Average closing ratio of 62.7% (as outlined in Item 19 of the Franchise Disclosure Document)
  • Very strong gross profit margins of 61.8-71.7% (as described in Item 19 of the Renew Crew Franchise Disclosure Document)
  • Simple, scalable, proven business model offers franchisee strong unit economics
  • Access to an exceptional marketing department which provides impactful and proven communications tools and strategies
  • World-class training process, including constant phone support and on-site guidance and training
  • Technology tools to make the operation of the business efficient in the field
  • Access to Proprietary environmentally safe products to kill mold and mildew off exterior surfaces, and special polymers that seal and protect them against grime and other elements.
Because Renew Crew (while successfully operating its unique contract-driven, professional approach to this category for approximately 20 years) has only recently packaged this opportunity as a franchise, there are still many protected territories available.


Testimonials

I love that my office is behind a windshield. I am on the road most of the day going to new places and meeting new people. I enjoy the transformation that takes place on a daily basis. It still is a lot of fun to watch those ugly, gray decks and fences go from nasty to beautiful. It's much more satisfying than pushing paperwork around an office! I also enjoy working with the young men who are employed here. It's nice to give these guys a chance to prove themselves and work up the career ladder either here or go on to other careers.
— Bret McGowne, Springfield MO

Regarding the franchise system, we enjoy not being another number. We feel the franchisor has a personal interest in our success. Regarding the business, we enjoy the freedom that being in business for yourself brings. We can schedule ourselves time off relatively easy and our crews continue to work while we are vacationing. Regarding the system-the products and process are tried and proven and we are proud of what the finished product/service looks like.
— Keith/Kim Quinn, Lake Country VA

It's pretty cool to hear positive remarks about your work. You don't get that pleasure everyday in Corporate America.
— Bret Johnson, W Metro Atlanta GA

I like the seasonal aspect of our service. We work hard for 9 1/2 months and then take a couple of months off to re-charge and enjoy some traveling.
— Jack Bowen, Little Rock AR


The Requirements

FRI 11

We are looking for high-integrity individuals with genuine, outgoing personalities and strong social, sales and networking skills, as well as a strong social consciousness.

  • Initial franchise fee of $24,500
  • Discounts available as a VetFran participant or as a conversion franchise from another pressure washing business
  • Total investment between $27,000-$63,625
  • Minimum liquid capital of $25,000
  • Minimun Net Worth of $75,000
  • Partial financing is available to qualified applicants

Renew Crew is currently accepting inquiries from the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin.

Interested parties should have at least $50,000 in liquid capital to invest.

Why Renew Crew is the Leading Exterior Surface Cleaning and Protecting Brand Nationwide

Renew Crew, a low cost home maintenance franchise, was started in 1993 by Stan Krempges as Wood Re New. Now named Renew Crew, they are the leading national brand for exterior surface cleaning and protecting with a three-step process called the Renew Crew Clean.

We sat down with the company's franchise recruiting consultant, Jessica Kelman, to find out more about Renew Crew, the Renew Crew Clean, and what sets them apart from others in the industry.

Tell us how was Renew Crew originally conceived and started?

Wood Re New started in 1993 in Springfield, Missouri by Stan Krempges, owner of a fence installation company. One question Stan often heard from his clients was "how can I keep my fence looking like new?"   His research lead to developing a proprietary environmentally safe foam cleaner to restore weathered wood decks, fences, docks, and cedar siding.

 In 2012, after becoming part of Outdoor Living Brands, Stan had the opportunity to diversify the Wood Re New, business by adding a line of proprietary solutions to clean and protect additional exterior surfaces, such as, siding, patios, driveways, and sidewalks.  At that point he decided to rebrand the business to Renew Crew to account for the expanded service offerings.

What was the original vision for Renew Crew? Has that changed over time?

When Wood Re New was established, its vision was to be a company focused on cleaning and sealing wood exterior surfaces, fences, decks, cedar siding. When Stan had the opportunity to join Outdoor Living Brands he saw this as an opportunity for expanding the service offering to include additional exterior surfaces, such as, siding concrete, brick, and pavers.  This shift in vision came at great time, as pavers are becoming a very popular choice for outdoor living areas. 

What makes the home maintenance industry attractive?

Cleaning and protecting the various outdoor surfaces is an important part of home ownership and part of an estimated $476 billion home maintenance market. Even better for our franchisees, these homeowner maintenance obligations must be done regardless of how strong or weak the economy might be, thereby providing a recession resistant revenue stream. 

Renew Crew provides a comprehensive suite of services to assist American homeowners to protect and maintain their most important asset their home. Every year, Americans spend up to 4% of the value of their homes on annual home maintenance and repairs, according to Caldwell Banker; given an average home value of $170,000, that's $6,800 per household every year. According to the U.S. Census, there are over 70 million single family homes so the annual spend by American homeowners on maintenance activities is approximately $476 billion.

What type of qualities do you look for in a potential franchisee?

We look for individuals with genuine, outgoing personalities. They should have strong sales and networking skills, and be socially conscious.

How do territories work for your franchisees?

Renew Crew has exclusive territories of typically over 400,000 in population, with approximately 50,000 households or more, making an average household income over $75,000.

Where do you see Renew Crew in 5 years?

The plan for Renew Crew is to add an additional 50 units over the next 5 years and continue to add processes and tools to the system that will increase the franchisees profit margins.  The addition of siding, concrete and paver surface cleaning and protection in 2012 is projected to more than double existing franchisees sales over the next several years.

What's your favorite advice for new franchisees?

Follow the system. Over the years we have developed very efficient procedures and systems, perfected products and we know how to stay on top of your accounting so you are profitable, not just staying busy.

Explain your financial assistance.

Outdoor Living Brands may offer financing to qualified individuals for up to half of the initial franchise fee.  We also work with a third party called, BanCorp Bank, who helps individuals to secure vehicle financing.

How long does it take, on average, to start a new Renew Crew franchise?

In most cases you can hit the ground running within 30 days and begin seeing a return on your investment in the time it takes other diversification initiatives or franchise concepts to just begin laying groundwork.

Do you have any franchisee testimonials or success stories that you would like to share?

"I love that my office is behind a windshield. I am on the road most of the day going to new places and meeting new people. I enjoy the transformation that takes place on a daily basis. It still is a lot of fun to watch those ugly, gray decks and fences go from nasty to beautiful. It's much more satisfying than pushing paperwork around an office! I also enjoy working with the young men who are employed here. It's nice to give these guys a chance to prove themselves and work up the career ladder either here or go on to other careers."

Bret McGowne, Springfield MO

"Regarding the franchise system, we enjoy not being another number. We feel the franchisor has a personal interest in our success. Regarding the business, we enjoy the freedom that being in business for yourself brings. We can schedule ourselves time off relatively easy and our crews continue to work while we are vacationing. Regarding the system-the products and process are tried and proven and we are proud of what the finished product/service looks like."

Keith/Kim Quinn, Lake Country VA

"It's pretty cool to hear positive remarks about your work. You don't get that pleasure everyday in Corporate America."

Bret Johnson, W Metro Atlanta GA

"I like the seasonal aspect of our service. We work hard for 9 1/2 months and then take a couple of months off to re-charge and enjoy some traveling."

Jack Bowen, Little Rock AR

Renew Crew's Jessica Kelman Talks to Us About the Home Maintenance Industry

The home services industry is continuing to grow every year. Many home owners are choosing to renew or restore their homes instead of buying new. With a proprietary 3-step process to clean and restore exterior surfaces, Renew Crew has continued to grow in profitability. 

Jessica Kelman, Renew Crew's Franchise Recruiting Consultant, sat down with us to talk about the home maintenance industry and why Renew Crew is the leading exterior surface cleaning business.

Can you provide us with an overview of your industry and why it's a great industry to start a business in today?

Renew Crew is the undoubtedly the leader in exterior surface cleaning and protecting.  Cleaning and protecting outdoor surfaces is an important part of home ownership and part of an estimated $476 billion home maintenance market. Even better for our franchisees, these homeowner maintenance obligations must be done regardless of how strong or weak the economy might be, thereby providing a recession resistant revenue stream.

Most importantly Renew Crew provides a comprehensive suite of services to assist American homeowners to protect and maintain their most important asset their home. Renew Crew offers ongoing maintenance programs to ensure that their client's homes stay looking clean all year.  Not to mention, generating an attractive recurring revenue stream for our franchisees.  All of this combined provides our clients with an unforgettable, world-class experience unmatched in the industry.

What trends do you see in the home maintenance industry over the next few years?

As pavers become an increasingly popular choice for outdoor living areas and consumers begin to create a demand, we will start to see fly-by-night paver sealing businesses pop up to make a "quick buck'.  We saw this trend happen in the wood sealing industry in the late 1990s.  This influx of "businesses" in the industry increases consumer awareness that it needs done and makes it easy for our professional brand to win over the clients we spend our marketing dollars trying to attract.

What makes Renew Crew stand out in the industry?

Renew Crew's unique 3-step proprietary process sets us apart from the competition.  We take cleaning one step further and apply a protective coating.  The surface stays cleaner longer and makes it more stain resistant.  The systematic procedures, tools, and techniques we developed throughout our 20 years of experience were designed to save time resulting in more profitability for you.

All of Renew Crews proprietary products are environmentally friendly and specially formulated for the surface they are applied to.  The thick foam cleaner clings to vertical surfaces allowing the cleaner to do the work as it soaks in and emulsifies and removes embedded dirt, mold and mildew.  The cleaning products allow us to clean using less pressure avoiding damage to the surface.

Every point of contact a customer has with Renew Crew delivers a professional image beginning with the initial phone call.   The website, wrapped vehicle, marketing materials, proposal forms, sales staff as well as our technicians all reflect the world class brand we are.  Our goal is to deliver excellent customer service exceeding their expectations.

Describe the working environment for a Renew Crew franchisee.

Most of our franchisees prior to becoming a part of Outdoor Living Brands, started out of their homes.  As their businesses grew and the need for more space became apparent, they moved into a small office or retail spaces. 

Some of our new operators are adding Renew Crew as another profit center to their existing business.  Those operators are running several businesses out of one location, thus being able to share on overhead cost.

How much experience in the industry should a potential franchisee have before they consider your franchise?

No experience is required.  As all new franchisees go through a week long training process, including ongoing phone support and on-site guidance and training. We also created a suite of tools to support the daily operations of the business. They include a full enterprise service platform (e.g., CRM, field operations, accounting integration, etc.) that will allow you to manage daily workflow, from marketing to the initial customer call all the way through invoicing and collection of receivables.

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