About Us

RockBox has hit the ground running in the rapidly emerging market of boutique fitness with its fun and innovative classes and modern, well-designed studios. With a superior business model, RockBox franchisees have the opportunity to scale very early on in their launch, and then expand through multiple revenue streams. We also don’t have rows of treadmills or expensive equipment to maintain and fix like most fitness studios. No longer are people clamoring to join a generic gym with stale fluorescent lighting and rows of cardio equipment. Consumers want curated routines, community, and direction from expert trainers who take their results to the next level.

RockBox stands apart because we help members better their health with not only the best workout, but also nutritional guidance, dietary supplements, 1:1 accountability coaching, and valuable resources which get results, while also generating competitive immunity for you as a franchisee. We have successfully created a brand that is more than just a boxing gym, but instead a respite for members to build their mind, body, and confidence.

The Franchise

Our concept takes fitness to the next level. By combining boxing, kickboxing, and functional training, we elevate our offerings and keep members excited and engaged. Bootcamps and circuit training can sometimes grow stale and boring for participants. We don’t believe that creates long-term results. Our members tell us we have the perfect combination of intensity, fun, encouragement, and results. If you hold the same set of values and are interested in opening a RockBox Fitness studio, contact us and let’s chat. We look forward to speaking with you! Book a call with our development team!

Our Origin Story

Boxing is back and bigger than ever! Our story starts with Steve Halloran, an entrepreneur with a passion for boxing and fitness. It was his unwavering passion to share his love of the sweat science which set the course for a very different kind of gym. In 2016, he met Roger Martin who had a very successful career in the pharmaceutical industry but was ready for a new business venture which reflected his passion for fitness. Between the two of them, they rebranded the studios, the market positioning, and member experience to enable the locations to thrive in a competitive but fast-growing market. And with this, RockBox Fitness was born. In 2017, franchising expert and founder of AdvantaClean, Jeff Dudan, came on board as CEO. With his expertise and guidance, RockBox began franchising in 2018. We now have over 55 signed locations throughout the United States and are continuing to grow our RockBox Fitness family.

Why RockBox?

• RockBox is Unique – Fitness With Some Punch^®This franchise is more than just about boxing. RockBox was designed and built with franchising in mind. Every operating procedure, customer acquisition process, and revenue stream was created to maximize the franchisee’s revenue.
• Our Business Model is Proven – And Repeatable To ensure your launch is a smashing success, the RockBox team works hand-in-hand with you to implement a turnkey solution for customer acquisition, marketing campaign optimization, and, of course, daily operations that promise to deliver an outstanding member experience resulting in market leading retention rates.
• Home Office Support – From Site Selection To Opening Your Studio Our team will teach you how to run your classes, studio, marketing campaigns, and member retention strategies. From 1:1 phone calls, to site visits, to strategy collaboration meetings, and ongoing training through RockBox University. All the essential tools you need to consistently attract members and keep your fitness community engaged so you maximize revenue.
• RockBox Studios – Designed Purposefully By mixing perspiration with inspiration, our franchise model perfectly balances grit and grin. The studio was engineered with color-changing lighting, hi-fi sound, and a clean look and layout to exceed customer expectations and give you strong points of differentiation. The right balance of expertise, equipment, music, and attitude guarantees the success of your members, and in turn, your studio.
• Multi-Unit Opportunities – Scalable and Top Markets Still Available RockBox is growing…and growing FAST! Now is the time to join one of the marquee brands in the boutique fitness industry. A one-of-a-kind workout, proven marketing system, multiple revenue streams, and a solid support system. Not only is franchising with RockBox an amazing business opportunity, but it’s rewarding as you help to change lives through health and fitness within your community.
• Brand Recognition – We have worked hard to create and become a lifestyle brand that fosters loyal members who promote our studios and are willing to pay more for their experience. Our member communities prove that everything we are doing is dead-center in the middle of the bullseye.

Our Ideal Candidate

We seek out franchisees who possess a strong work ethic and drive to succeed, solid character, professional demeanor, discipline, and a genuine and authentic desire to help people.

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