Rockn' Joe CoffeeHouse

Rockn' Joe Coffeehouse and Bistro Franchise Information:

Rockn' Joe History
Rockn' Joe Coffeehouse and Bistro was founded by Kevin Brennan, a businessman and visionary entrepreneur who capitalized on his love for rock music to create the most popular place in Cranford, N.J. Rockn' Joe had its beginnings in 1993, when Kevin saw how premiums coffees and sandwich trends were gaining steam across the United States. What he created was a unique café style coffeehouse with a cozy private lounge feel, decorated with rock memorabilia that offered the highest standards in bean selection and roasting techniques that set him ahead of the competition.

Unlike stale theme restaurants, where the experience runs its course after just one visit, Rockn' Joe is the place you want to come back to. It is your local place to listen to fun, upbeat rock music, from an eclectic collection of music over the past 40 years.

Your Rockn' Joe
Just like America's pioneering rock musicians, Rockn' Joe is not content with the status quo. The store offers specialty sandwiches, a delicious alternative to the boring, over-done fare of the chain restaurants. Our specialty brews offers everything from a steaming cup of Caramel XTC Latte to Café Mocha to daily specials concocted at a moment's notice. Our dessert menu is equally amazing, the freshest cake and pastry selection, the ideal compliment for our signature dishes and coffees.

Besides being a popular hangout, Rockn' Joe is also an outstanding business system that is franchising in New Jersey, New York and Pennsylvania. The company is actively looking for potential franchisees who are hard workers, love rock music, food and people and want to own the coolest business in town.

Training and Support
Before expanding, Kevin wanted to ensure he had the business to the point where everything was perfect: the best foods and drink, a well-designed floor plan, and a streamlined and simple business system that franchisees can easily follow. Now is your turn to enjoy the fun and excitement of running the coolest business in town. As a member of the Rockn' Joe team, your success is our success. To that end, we offer you one of the finest support networks in the franchise industry.

Franchisees will receive training at our Corporate Offices, in our company stores and at your stores. Training is crucial to the success of the Brand and we will train you or your representative to our level of operating knowledge.

Our business system offers franchisees:

• A superior menu including delicious drinks, sandwiches, desserts and salads
• Freedom to be extremely creative and express your personality and taste
• A unique corporate identity and logo that is truly different
• Comprehensive training of all aspects of procedures, food preparation, of office matters
• Operations manual in an easy-to-follow format
• Site selection including guidelines and specifications for retail space
• Marketing support to help advertise your store and steer your marketing campaign
• Ongoing service and support to increase your sales and maintain profitability

Rockn' Joe has also created "What's Brewing," a newsletter that provides franchise owners, guests, and the public with the latest skinny about Rockn'Joe Franchise Systems, the parent of Rockn' Joe Coffeehouse & Bistro. What's Brewing features specials, franchise information, awards and recognition.

Americans are thirsting for Rockn' Joe
Coffeehouses in the United States are more popular than ever, with 11,250 locations nationally averaging $550,000 in annual sales. The specialty coffee industry has grown to a $6.12 billion industry, according to the Specialty Coffee Association of America. The total coffee market, including cafes, kiosk, carts and retailers was at $8.96 billion in 2003, nearly a $1.5 billion increase from 1999.

Rockn' Joe has received the Golden Cup Award from the Specialized Coffee Association of America (SCAA) for 5 consecutive years.

The keys to competing successfully are offering a superior product and impeccable service. Rockn' Joe's products and systems will enable you to compete effectively in this growing market. "Coffee and Rock 'n Roll - What a Great Way to Make a Living!"

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