SIGNARAMA - Franchise Q & A

Franchise Qa With Joe Malmuth Of Signarama

How was your franchise/opportunity originally conceived and started?

The company was started in 1986 in Farmingdale, NY by father/son team Roy and Ray Titus.

What was your original vision for your company? How has that changed over time?

The original vision of the company was to fill the vacuum in the signage service sector in New York. Over time, we have grown into the largest sign franchise in the world. We influence the marketplace and our competitors through our goals every day. Our number one goal is to provide unmatched service and support to our clients by constantly striving to maximize their entrepreneurial potential.

What do you believe is the single most important factor when choosing a franchise?

The single most important factor when choosing a franchise is the support system provided by the franchisor. SIGNARAMA is considered a leader in franchise support. We have a vested interest in our franchisee's continued success and will do whatever it takes to ensure that their entrepreneurial goals are met.

Why should someone choose your franchise over other similar franchises?

With close to 30 years of successful business, SIGNARAMA has a powerful history of excellence and success within the sign industry. We are number one for a reason. Our passion and dedication outshines our competitors and has allowed us to create hundreds of successful entrepreneurs over the last 3 decades.

What makes your industry attractive?

Businesses are using local advertising and messaging more than ever to increase their brand awareness and the sign industry has grown to more than 50 billion Dollars in annual sales. SIGNARAMA is a proven winner within this industry.

What types of qualities do you look for in potential franchisees?

We look for passionate, motivated self-starters in our quest for potential entrepreneurs. Those three character traits are the keys to success in any business.

What do your franchise fees and royalties cover?  

SIGNARAMA is a turnkey franchise. We provide you with all equipment, hardware, software, fixtures, and furnishings for your business. We also provide you with an excellent 5 week training program in order to give you the education and the tools you need to achieve success.

How do territories work for your franchisees?

We design our territories based on the data gathered through intensive market research and demographic studies. This information allows us to help you choose a territory with maximum potential for success!

Why has your franchise model been successful?

SIGNARAMA is a successful business model because we have the ability to fulfill the needs of our clients anytime, anywhere, with any project. Our company culture focuses on being passionate about our clients' needs as well as having a proactive, whatever it takes attitude which has been the secret to our success for close to 30 years.

Where do you see your franchise in 5 years and 10 years?

Our company is in a growth phase. We plan to bring SIGNARAMA into new marketplaces both domestically and abroad. We are perfectly poised within a growing industry to take SIGNARAMA to new heights!

What is your favorite advice for new franchisees to help them succeed?

The best advice we can give to our new franchises to learn how to be a servant leader. Learn to serve your customers with passion, learn to serve your employees with dedication, and learn to serve your community with excellence.

What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?

SIGNARAMA is a family owned business and by joining SIGNARAMA as a franchisee, you are becoming part of a winning team. We are number one for a reason. As part of the SIGNARAMA family, we have a vested interest in you and the success of your business.

Can you explain your financial assistance (if applicable)?

SIGNARAMA has financing options available up to 80% of the total investment fees.

On average, how long does it take to start a new franchise from the franchisees point of view?

Start-up time for a new SIGNARAMA is around 60 days.

What was your background and experience before founding this franchise?

Our company's leadership has well over 30 years in business and franchising.

Do you have any franchisee testimonials or success stories that you would like to share?

We have nearly 900 successful franchise locations around the world. Each one of them is a unique story about how someone like you had the dream of entrepreneurship and now lives that dream every day. Are you 901?

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