SILVER CROSS - Franchise Q & A
Q A With Robert Harvey Ceo Of Silver Cross
How was your franchise/opportunity originally conceived and started?
About 20 years ago, saw Play It Again Sports and realized the need to apply the recycling
concept to home healthcare equipment. HO developed the initial location and ran it for
7 years until it was sold as a going concern.
What was your original vision for your company? How has that changed over time?
Offer the senior living in their own home a lower cost solution to maintain their
independence with recycled healthcare equipment. The concept has become more
structured in the business side of the model with statistics, tweaks to all aspects of the
marketing etc. The core vision has remained in place.
What do you believe is the single most important factor when choosing a franchise?
The market has to be there along with a detailed plan with measureable time bound
steps to achieve market share dominance thereby building the brand recognition.
Why should someone choose your franchise over other similar franchises?
Nothing quite the same. We are unique with the focus on recycling accessibility equipment.
However, we have a dominant position on the web, an exacting marketing plan that
has been tweaked continuously over the past 15 years and hours of operation that are
more in line with normal business hours.
What makes your industry attractive?
The market size will double due to the demographics and product awareness. Governments are cutting back on healthcare budgets. The senior wants to remain in their own home.
What types of qualities do you look for in potential franchisees?
Can relate the senior and the healthcare professionals. I willing to follow a proven system.
What do your franchise fees and royalties cover?
45K , 5% royalties. Right to operate system and use trademark.
How do territories work for your franchisees?
Exclusive. Minimum 500,000
Where do you see your franchise in 5 years and 10 years?
5 years 146 locations across the USA and Canada. 10 years in six other countries.
What is your favorite advice for new franchisees to help them succeed?
Follow the marketing plan each and every week. Learn from HO and the other franchisees. Copy what works and rap your own personality around the business.
What would you tell potential franchisees that may be nervous about the financial
burdens of starting a franchise?
All business is a risk. A proven system boils down to your effort and focus.
Read more about Silver Cross.