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Join one of the fastest growing brands in a 60 billion-dollar industry, Softroc. We are proudly partnered with Rubaroc, the original rubber safety surfacing company, with over 38 years of experience! We are the experts in poured-in-place rubber surfacing. A Softroc franchise is designed to be easy to open and easy to grow. It is a relatively low-cost franchise with a high-income potential. It is also a recession-resistant business. Learn more about joining Softroc today!

What Does a Softroc Franchise Cost?

To buy a franchise with Softroc, you'll need to have at least $50,000 in liquid capital and a minimum net worth of $150,000. Franchisees can expect to make a total investment of $90,000 - $157,000. Softroc charges a franchise fee of $54,900. They also offer a discount for veterans. *


Financial requirements for this franchise:

Liquid Capital: $50,000
What does Liquid Capital mean?
Net Worth: $150,000
What does Net Worth mean?
Franchise Fee: $54,900
What does Franchise Fee mean?
Total Investment: $90,000 - $157,000
What does Total Investment mean?


Options available to franchisees:

Financing: Not Available
Training: Available
Veteran Discount: Yes. $7,000 off initial franchise fee

Franchisor Details

Facts about this franchise:

Total Units: 20
Year Founded: 1980
Franchising Since: 2021

Join The Experts

Fast-growing rubber surfacing franchise has prime territory available across the United States

A Softroc franchise is designed to be easy to open and easy to grow.  It is a relatively low-cost franchise with a high-income potential.  It is also a recession-resistant business. 

Softroc, The Industry Leader For A Variety of Rubber Safety Surfacing Applications! With many locations open or in development, Softroc is poised to become the leading brand in the $60 billion rubber surfacing industry. Softroc is a low-cost opportunity with a proven, recession-resistant business model that is easy to scale and easy to own. Founded in 1983, Softroc is led by a passionate executive team with decades of experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business.

​Softroc is a trusted name in the home rubber surfacing industry. Since 1983, we’ve helped thousands of home and property owners create beautiful, safe and durable spaces. Whether it’s a pool deck, driveway, or home gym, Softroc franchise is the brand customers turn to for rubber surfacing to help improve their homes.

What is Softroc?

Softroc is a high-quality rubber that can be laid on any substrate- concrete, asphalt, interlocking brick, fiberglass, wood- anything with a solid foundation. 

  • It is a protective surface that assists in preventing and minimizing injuries thru non-slip and shock absorbing properties.
  • Durable, heat resistant, soft under your feet, and noise reduction properties. 
  • Can be installed over old, cracked concrete, asphalt, brick and many other surfaces, while making them look new again for many years.
  • Softroc is easy to maintain. It is stain resistant, cleans up with normal soap and water, and difficult to damage.
  • Many color options to choose from, expert craftsmanship, and unlimited possibilities.
  • Our UV protection makes colors and designs stay vibrant for decades after installation. 
  • Rubber Safety has been a popular choice for pool decks, splash pads, and other places that require a non-slip and resilient surface.  

Top reasons to open a Softroc Franchise

​Here are the top reasons why Softroc is an attractive investment opportunity for first-time entrepreneurs and veteran investors alike:

  1. A chance to be in business for yourself: Softroc is an opportunity for an entrepreneur to get in on the ground floor of the brightest brand in the booming rubber surfacing industry.
  2. Large, prime territories available: Unlike other brands in the surfacing industry, who are either sold out of territory or are close to being sold out, Softroc has prime territory available.
  3. Unique marketing strategy: Softroc has a unique marketing and lead generation strategy for its franchisees that gives them a significant advantage in the market.
  4. Softroc faces minimal competition: The $60 billion rubber surfacing industry is projected to rapidly grow in the coming years, as both homes and infrastructure continue to age, and increased safety efforts continue to impact communities.
  5. Small staff: Softroc is a home-based business with minimal inventory and without the expense of a brick and mortar purchase or lease.

Softroc Franchise is designed to quickly get you started and grow quickly. What experience do you need? None!

Training & Support

25 Hours of Online Classroom Training to be completed prior to hands on training. (Included in Franchise Fee) PLUS Your Choice of the Two Following Options:

  • 2-day Onsite Application Training. Additional training days are available for $1,000 per day. Franchisees can schedule their onsite training with a minimum of 30-day notice and a maximum of 90 days before their desired training date.          OR
  •  Attendance to one of the following Weekly Sessions in Waco, TX.

Ongoing training – Softroc is on-hand to meet with you at any time to help answer any of your questions. Every new franchisee receives weekly check-in calls from your assigned field representative to help you grow your business, win new customers and address any questions you might have.

Our Ideal Owner?

  • Executive model owner interested in owning multiple territories and growing a large business
  • Strong leadership skills and a desire to develop and grow a team
  • Believes in the value of local marketing to grow a home service business
  • Approachable and charismatic nature that people can trust

Sound like you? If you have a networth of $150k and $50k liquid capital to invest, this is the opportunity for you! Request information to learn more today!




Softroc is currently accepting inquiries from the following states:

Alabama, Arkansas, Arizona, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $50,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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