tasti D-lite

About Us

A Legendary Treat with a Fanatical Fan Base

Over the past 25 years, Tasti D-Lite has become the favorite guilt-free daily indulgence of celebrities, supermodels, and anyone who cares about their health and their shape. Tasti D-Lite's fame and popularity grew by word of mouth, first in New York City. Before long, a large and loyal customer base lined up day and night to satisfy their Tasti cravings.

Rave reviews and appearances on highly-rated TV shows like Sex and the City, The Apprentice, 30 Rock, The Tyra Banks Show, and The Today Show have made Tasti D-Lite into an iconic brand with a cult-like following.

The Demand

Finally Available to Your Community: Pent-Up Demand for a Cult Brand

With hordes of fans and high media visibility, Tasti D-Lite holds a unique place in the rapidly-expanding market of lower fat, lower calorie frozen treats: It has gained the status of a national cultural phenomenon, even though it's never been available nationwide!

Now, after nearly 25 years of legendary popularity, the PENT-UP DEMAND for Tasti D-Lite will finally be satisfied by franchise locations expanding into your area. The sweet flavor of business success, in a growing $27 billion industry, can now be yours!

The Tasti Facts

• Overall spending on reduced fat, lower-carb, and lower calorie products is up $9 billion in the last 4 years
• The light segment makes up 23% of the growing frozen dessert market and is projected to grow another 20% by 2012
• Light frozen treat sales are projected to grow to $27 billion by 2014

Consumers will always crave sweet treats but, today, they demand healthier treats that don't blow their diets or cause other health concerns. As the "light frozen dessert" market continues to grow, Tasti D-Lite's popularity has exploded because it offers a unique, one-of-a-kind product that appeals to all demographic segments.

Our Unique, Simple, and Powerful Business Model Includes:

• A proprietary formulation with customized equipment
• Innovative marketing strategies and sales promotions
• Simple operation built in to the model
• Two options of store models:
• Traditional Full-Service model
• Hybrid model: part Self-Serve and part Full-Service

Testimonials

"Our location is surrounded by yogurt and ice cream shops so we needed a significant differentiator with delicious taste comparable to ice cream but lower in carbs and calories than the competitors. With over 100 terrific flavors, superior nutritionals and a cult following - Tasti has it all!"

-Dr. Robert Chick, Franchise Owner Tustin, California

"As Tasti consumers, we knew how delicious and nutritious the product was so coming to Discovery Day was very important. After meeting the Tasti staff we felt very comfortable, confident, and excited to move forward."

-Vinny Errigo & Donna Sabatini, Franchise Owners, Ho-Ho-Kus, New Jersey

Now Offering

• Single and Multi Unit Franchises
• Area Developer Opportunities
• International Master Franchises
• As members of the International Franchise Association's VetFran program, we offer qualified veterans a substantial discount on our franchise fee.