Tropical Smoothie Cafe

Opportunity Cost

  • Liquid Capital Required: $125,000
  • Net Worth Required: $350,000
  • Total Investment: $198,050 - $478,550

About Tropical Smoothie Cafe

  • Total Units: 415
  • Year Founded: 1997
  • Home Office: Atlanta, GA
  • Awards: Entreprenuer Franchise 500, Franchise Business Review Top Ten, Franchise Gator 100

Eat Better. Feel Better. It’s our Mantra.

At a time when there’s more focus than ever on healthier food options and active lifestyles, Tropical Smoothie Cafe is perfectly positioned to become #1 in our category:

  • A quick-casual concept you can be proud to own
  • Delicious, in-demand smoothies, sandwiches, flatbreads, wraps, and salads
  • Multiple dayparts: breakfast, lunch, dinner, snacks, and dessert, plus catering
  • We are the first restaurant to offer Beyond Meat, a delicious meatless option
  • Double-digit growth in a $1.1 billion industry*
  • On-staff Chef and Nutritionist to develop menu items

Our Nutritious Food and Smoothies are Fueling Healthy Growth.

The huge demand for healthier food choices drives business to our doors. But what keeps people coming back again and again is what we call the Tropical Smoothie Cafe experience. It’s our unique mix of delicious food, fun, friendly service, and an atmosphere that appeals to people of all ages.

Because we have a balanced business mix of food and smoothies, you have more revenue streams throughout the day. Plus, our varied product offerings means you don’t have to rely on a single product for sales, boosting our average ticket to over $8.

In 2015, the top 50% of our franchisees had average gross sales of $806,920*

What we serve is equally as appealing as our numbers. Our food is fresh and delicious, and our food prep is clean and simple. There’s no baking, fryers, or hoods ̶ just high powered blenders and a convection oven. It’s a better environment to work in and can help you attract and retain a higher-quality staff. Because our Cafes are easier to operate, you can use your skills to connect with your customers and mentor a staff that’s young, high-energy, and passionate about the brand.

It’s Not a Position. It’s a Passion.

Our franchisees understand the importance of incredible customer service and community outreach. They value innovation, creativity, and a competitive mindset. We play to win, and we have fun doing it.

Qualified Candidates should have:

  • Business experience (restaurant experience preferred but not required)
  • $125,000 in liquid assets and a minimum net worth of $350,000
  • The ability to invest between $198,050 and $478,550

You will also need to pay:

  • Average Development Costs ̶ $322,411 in start-up costs (can vary depending on space and other factors)
  • Fees ̶ 6% Royalty Fee, 2-3% National Marketing Fee


Nick Crouch: “For me, it’s about having a multi-unit operation and being a franchise executive, I call it. I wouldn’t be able to do this if it wasn’t for the processes in place, if it wasn’t for the energy, the enthusiasm that they had on the corporate side. We’ve been able to really grow quickly. I’ve been so blessed to work with everyone there, and it’s really been great. And we’re looking forward to opening many more cafes.”

Glen Johnson: “I wanted a new business opportunity that I would be proud to bring to my community. With Tropical Smoothie Cafe, I know I am providing delicious food to my customers. I feel great bringing my daughter into my Cafe for a healthy smoothie.”

Ideal Candidate

We are looking for a franchisee that is passionate about solid relationships, creative spirit, playing to win and living better – these are the core values of Tropical Smoothie Cafe. If you believe in “Eat Better – Feel Better” and in providing a great product delivered with exceptional customer service, we may be a fit for you. While restaurant experience is not necessary in our franchise system, business experience is. We require $125,000 in liquid assets and a net worth of $350,000 in order to apply for a Tropical Smoothie Cafe franchise.

*Based on calendar year 2015, 77 of 359, or 21.4%, of the Cafes gained or surpassed this sales level. This information appears in Item 19 of our Franchise Disclosure Document. Your results may differ. There is no assurance that you will do as well.

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Please Note:

Tropical Smoothie Cafe is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Utah, Texas, Tennessee, South Dakota, South Carolina, Rhode Island, Pennsylvania, Oregon, Oklahoma, Ohio, New York, New Mexico, New Jersey, New Hampshire, Nebraska, North Dakota, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Hawaii, Georgia, Delaware, Washington, D.C., Connecticut, Colorado, California, Arizona, Arkansas, Alabama, Alaska.

Interested parties should have at least $100,000 in liquid capital to invest.

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