Waxing the City

What Does a Waxing the City Franchise Cost in 2020?

Cash Required:$125,000
Total Investment:$98,430 - $523,824
Initial Franchise Fee:$30,000 - $42,500

Waxing the City Details

Total Units:119
Year Founded:2003
Franchising Since:2010
Home Office: Woodbury, MN
2020 IFA Entrepreneurs of the Year

Join A Top Franchise On The Rise

Waxing The City is devoted solely to the art of body waxing, catering to both women and men. We provide a superior wax experience with proprietary wax, techniques, and unparalleled customer service.

It is such an exhilarating time to be a part of the beauty industry! Beauty continues to evolve, and professional waxing is a segment that has been experiencing dramatic expansion and growth over the past several years. Despite all of the development within the wax category, we are still looking forward to a significant amount of green space with plenty of growth potential on the horizon. The opportunity is profound as waxing is becoming increasingly approachable and mainstream. At Waxing the City, we are focused on moving this progressive category forward with best-in-class technique and customer service. People are at the core of this business and we are working to champion a people-first culture within the industry. Waxing the City is certainly an exciting place to be right now.
- Nick Herrild, Brand President

Why Waxing The City

  • SOLID INVESTMENT - Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
  • STRONG INDUSTRY - The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.
  • GROWING BUSINESS - The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

The Tools and Support You Need

We want you to be confident in every decision. Here are some of the services available when you become a Waxing The City franchise owner.

  • Site Selection & Lease Negotiation
  • Financing Assistance
  • Studio Design & Construction
  • Comprehensive Training
  • Ongoing Support
  • Marketing Support


At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.

Exclusive Products:

We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!

Exclusive Wax

The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.

It's such an exhilarating time to be a part of the beauty industry! If this sounds like the opportunity for you, request more information today!

Request Information

Request Information


Please Note:

Waxing the City is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming.

Interested parties should have at least $150,000 in liquid capital to invest.

Request Information