Whata Lotta Pizza

What Does a Whata Lotta Pizza Franchise Cost?

Cash Required:$90,000
Net Worth Required:$250,000
Total Investment:$90,000 - $208,500


During the summer of 1989, Wayne La Vigne and his wife Bonnie decided to sell everything they owned, cash in their insurance, maxed out their credit cards and drove 3 weeks, with their 2 young sons Michael and Brian, in a \'66 Chevy Step van from Michigan to Orange County, California to open a pizzeria.

The La Vigne family opened their first store in September 1989 to pursue their goal of offering the best pizzas at the lowest price possible regardless of what the competition was doing. During the next two years they began opening additional stores in Orange County.

Although sales continued to grow at a better than expected rate, Wayne recognized that with the changes in the pizza industry, it was the right time to start the concept he initially planned. In July of 1992, the La Vigne family created the name 'Whata Lotta Pizza\' eliminating all the gimmicks marketed by national chains, moving to a limited menu, and offering take-out only.

The family held concept has successfully expanded to its current level today. Even with fluctuations in the economy, Whata Lotta Pizza not only prevailed, but has experienced record sales despite increased competition.

The Whata Lotta Pizza slogan "Better Tasteā€¦Better Price" is becoming increasingly recognized and appreciated by old and new customers alike.

Wayne, his wife Bonnie and family followed their dream. And as Wayne has said "We made the decision to share that dream with others by offering franchising opportunities" to individuals who share his passion.

Our first franchisee has enjoyed continuous growth in sales and profitability since opening in 2000.


Focus on the customer by offering the best products at the lowest price possible through efficiency driven every-day value. Whata Lotta systems ensure every customer receives the same high quality product every time from every location.

Whata Lotta has sold more than 4 million pizzas to tens of thousands of loyal customers. Many customers who moved from Southern California consider having a Whata Lotta Pizza a highlight of their trip when they revisit the area.

Whata Lotta thrives in "B" locations and our efficiencies allow complete operations in as little as 760 square feet enabling us to enjoy lower facility costs.

Whata Lotta\'s focus is offering a large 14 inch pizza, with only four price points through take-out only. Cheese pizza is only $5.95, 1 topping is $6.95, 2 topping for $7.95, and 3-10 toppings are just $8.95.


Based on your background and qualifications, individual, multi-unit and Area Developer opportunities are available. There's Alotta opportunity for the right candidates.


  • Start Up Costs: $90,000 - $208,500
  • Net Worth Required: $250,000
  • Square Feet: 760 - 1,200
  • Carry-Out Only
Share the Dream:

Our goal is to offer best in class support in every area from Pre-opening, Training and Marketing to Ongoing Support. Take the first step to share the dream by completing the express request form below. The more you know about Whata Lotta the more you will see dreams can be realized.

Interesting stuff
Not as interesting stuff