Kid's Sports Franchise Opportunities

The focus on the health and wellness of children has become more of a priority for parents as concerns grow about the increase in childhood obesity rates and what those mean for a child's long-term health. As you can see from the statistics we've shared on this page, this concern isn't going away anytime soon. More and more parents want to help their kids now, as well as instill a lifelong interest in exercise, so their kids learn to embrace regular physical activity. Now is a great time to establish your own successful franchise promoting the physical and emotional well-being of children through improved physical fitness.

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Did You Know?

The percentage of children with obesity in the United States has more than tripled since the 1970s.

SOURCE:
SOURCE: National Center for Health Statistics
Today, about one in five school-aged children (ages 6–19) has obesity.

SOURCE:
SOURCE: JAMA
About three out of four children ages 5 - 10 get less than one hour of physical activity daily.

SOURCE:
SOURCE: YMCA of the USA
Kids who play sports are 8 times as likely to be active at age 24 as those who don’t play sports.

SOURCE:
SOURCE: SAGE Journals

Industry Info Available Franchises

Types of Children's Sports & Fitness Franchises

There are as many types of children’s fitness franchises as there are physical activities. One route is franchises that offer a range of youth sports leagues, tournaments, camps, clinics and other special events in the areas of flag football, basketball, soccer, lacrosse and baseball/softball. There are also businesses geared toward younger children that blend physical activity with music, dance or tumbling. Bounce and trampoline focused centers are another franchise option, as are children-centered martial arts and bootcamp-style programs.

Why a Children's Sports & Fitness Franchise?

Ask any parent and they will tell you they want the best for their kids. For many, that desire is centered on better health. A franchise opportunity that provides parents with the opportunity to improve their children’s physical well-being can be a golden opportunity to not only succeed in business, but also to do so while offering a valuable and feel-good service. If you have the interest and desire to make a real difference, long term, in the life of a child, a kid-focused fitness franchise is a great business model to consider.

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Kid's Sports Franchise Opportunities

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Marketing your kid’s sports franchise properly is going to be perhaps the most critical part of your success. While the details of your marketing plan will depend on your business and your market, there are some general concepts that you would be wise to keep in mind.

It Starts with Trust

Any business that serves children needs to build trust first and foremost. Sure, you want to sell the many benefits of your sports franchise – such as fun, exercise, and competition – but you won’t get anywhere if parents don’t trust your brand. Going the franchise route will help establish trust, but keep this factor in mind for all your marketing efforts. Parents want to know that their children will be safe at all times, so do what you can to provide assurances and ease their minds.

Leverage Your Greatest Asset

Once you get the business started and have some kids involved in your programs, those kids and their families become your biggest marketing asset. Assuming they are having a great time, they’ll be likely to tell friends and neighbors about what you have to offer. To make this kind of promotion more effective, provide items to spread the word about your league or organization. For example, t-shirts that kids can wear to school or to the park will help you build brand recognition, and this will start conversations among the parents.

An Emphasis on Fun

Drawing kids to your programs will be easier if you position fun as your primary objective. Some youth sports leagues lose their way by trending too much toward competition and rigorous training – and they lose a big part of their potential audience as a result. Sure, there is a place for that, but you’ll appeal to a bigger market when you offer fun above all else.