Kid's Sports Franchise Opportunities

Marketing your kid’s sports franchise properly is going to be perhaps the most critical part of your success. While the details of your marketing plan will depend on your business and your market, there are some general concepts that you would be wise to keep in mind.

It Starts with Trust

Any business that serves children needs to build trust first and foremost. Sure, you want to sell the many benefits of your sports franchise – such as fun, exercise, and competition – but you won’t get anywhere if parents don’t trust your brand. Going the franchise route will help establish trust, but keep this factor in mind for all your marketing efforts. Parents want to know that their children will be safe at all times, so do what you can to provide assurances and ease their minds.

Leverage Your Greatest Asset

Once you get the business started and have some kids involved in your programs, those kids and their families become your biggest marketing asset. Assuming they are having a great time, they’ll be likely to tell friends and neighbors about what you have to offer. To make this kind of promotion more effective, provide items to spread the word about your league or organization. For example, t-shirts that kids can wear to school or to the park will help you build brand recognition, and this will start conversations among the parents.

An Emphasis on Fun

Drawing kids to your programs will be easier if you position fun as your primary objective. Some youth sports leagues lose their way by trending too much toward competition and rigorous training – and they lose a big part of their potential audience as a result. Sure, there is a place for that, but you’ll appeal to a bigger market when you offer fun above all else.