Pet Waste Removal Franchises For Sale

This niche market is proof that it’s possible to make a business out of nearly anything. There is a potentially lucrative solution where there is a problem, like pet owners not wanting to pick up pet waste. In this space, the challenge for you is finding ways to market to likely customers to position your service as an intelligent investment and time savings. The good news is that when you partner with a franchise, there are successful locations that you can model your location after. And franchises offer marketing and sales assistance to ensure you get off on the right foot. However, if you choose to go it alone, here are some ideas on how you could approach that marketing challenge.

Do Some Math

On some level, every pet owner knows how much time is spent each month picking up poop. But do they know the specific number of minutes they use up on this task? Probably not. You could create marketing materials by getting averages on how much poop a dog creates each day and how much time it might take to scoop it. Multiplying those numbers to represent monthly or yearly time savings could make a compelling case for your service.

Offer Early Promotions

The hardest thing about building a customer base is getting those new customers to try your service for the first time. This is where promotions can come into play. Run specials for new customers to give them a big discount on their first few services, or something along those lines. If possible, promote your special deal in large suburban neighborhoods where there will be plenty of potential clients available if you do a good job and ask customers for referrals. Franchise systems will have established programs and promotions that you will benefit from.

Do a Great Job

There is no marketing tool quite as powerful as simply doing great work for your customers. In this case, that means picking up all the poop! If spots are left behind, and customers see that you aren’t getting all the poop out of the designated area, they won’t be satisfied and may not choose to continue their service. This will be important whether or not you decide to partner with a franchise system or go it alone. However, one of the biggest jobs as a franchise owner is running and growing the business, so hiring someone to do this for you may be the best thing you can do to make your business a success.