Mirage

Franchise Q&A with Michael Fennessy of Mirage

How was your franchise/opportunity originally conceived and started? 

1999.

What was your original vision for your company? How has that changed over time? 

Make concrete look better than it was 20 years ago.

What do you believe is the single most important factor when choosing a franchise? 

Price, risk and making money.

Why should someone choose your franchise over other similar franchises? 

Our dealership includes everything they need.

What makes your industry attractive?  

Bad concrete is an endless market.

What types of qualities do you look for in potential franchisees?  

Must be able to sell.

What do your franchise fees and royalties cover? 

No fees, no royalties.

How do territories work for your franchisees? 

250,000 population, large territory .

Where do you see your franchise in 5 years and 10 years? 

200 to 300 dealers.

What is your favorite advice for new franchisees to help them succeed? 

Selling is most important.

What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?  

Life itself is nothing more than a chance.

Can you explain your financial assistance?  

3rd party, 100% payment, zero interest first 18 months.

On average, how long does it take to start a new franchise from the franchisees point of view? 

One month.

What was your background and experience before founding this franchise?  

Owned three and franchisor of one.

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