Franchise Q&A with Michael Fennessy, CEO of Mirage

Provide an overview/ description of your industry.  Include reasons why it’s a great industry to start a business in today. 

America is loaded with bad concrete just waiting to be fixed.

How has your industry changed in the last 10 years?  20 years? 

Still the same as 100 years ago.

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate? 

They MUST be able to sell and labor force.

Why do you think your company stands out in the industry?

35 year Stampcrete well know on projects like Disney and Mirage 20 years.

What makes your franchise/ business opportunity more attractive than your competitor’s? 

We include everything they need and don’t nickel and dime them.

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s? 

Go getter that can sell and we can teach how to install.

What’s the strongest skill you require in a candidate?  


Describe the working environment of your franchisees.  

Home, no showroom.

Why has your company been successful? 

Been in the business now 35 years and owner ACI.

What advice would you give someone interested in buying a franchise in your industry?  

Make sure it includes everything and that there is a market. Don’t make a market.

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? 

Really none.

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